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Factors Influencing Restaurant Selection In The Covid-19 Era: A Study Of Consumer Preferences In India

Author

Listed:
  • Rakesh Ahlawat

    (Sant Longowal Institute of Engineering & Technology)

  • Mandeep Ghai

    (Sant Longowal Institute of Engineering & Technology)

  • Sanjeev Garg

    (Sant Longowal Institute of Engineering & Technology)

Abstract

COVID-19 struck the humanity at the end of 2019 and since then it has been ravaging the mankind. Since then the economies have been badly affected; businesses have shut down and the restaurant businesses are no exception to it. Now, when the vaccination programs are being carried out by the governments all around the world, including India, and restrictions are going away, the customers will be coming out to the restaurants. This paper intends to study what are the factors which will make the Indian customers choose a restaurant and to find out if there have been effects of the pandemic on the criteria of restaurant selection. To find the answers to these, a questionnaire with ten various factors was designed and circulated by using Google Form. The data thus collected was analyzed by applying one sample t-test and Gap analysis. The hypothesis was tested and it was found that the pandemic had an impact on the restaurant selection criterion. ‘Personal hygiene of the staff’, ‘quality of food ingredients’ and ‘taste of food’ are the most important factors for customers in deciding to choose a restaurant and ‘location’ with no impact on restaurant selection.

Suggested Citation

  • Rakesh Ahlawat & Mandeep Ghai & Sanjeev Garg, 2022. "Factors Influencing Restaurant Selection In The Covid-19 Era: A Study Of Consumer Preferences In India," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 70-84.
    • Handle: RePEc:dat:bmngmt:y:2022:i:3:p:70-84
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    File URL: http://hdl.handle.net/10610/4697
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    More about this item

    Keywords

    COVID-19; restaurant; restaurant selection factors;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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