IDEAS home Printed from https://ideas.repec.org/a/jis/ejistu/y2014i01id379.html
   My bibliography  Save this article

A Scoring Tool for Websites – A Case of Sustainable Organizations

Author

Listed:
  • GOMAA Ahmed
  • PAUKETT Rachel
  • DATTEL Andrew R.

Abstract

This paper introduces a scoring tool to analyse company sustainability marketing efforts. We identify the expected scores for the companies selected on Corporate Responsibility Magazine’s list of 100 Best Corporate Citizens of the year. The scoring tool is based on the aspects of sustainability and website quality and is divided into three categories: a) user friendly, b) transparency, and c) content. The automation of the scoring tool benefits from a sustainability taxonomy to extract and evaluate the sustainability concepts and efforts mentioned by the companies. The tool scores the selected companies websites to determine the extent and quality of a company’s marketing of sustainability efforts. The result of applying the scoring tool shows that all companies in the list scored 8 to 14 in the user friendly section. In the transparency section, they scored 5 to 7, and in the content section they scored 6 to 10.

Suggested Citation

  • GOMAA Ahmed & PAUKETT Rachel & DATTEL Andrew R., 2014. "A Scoring Tool for Websites – A Case of Sustainable Organizations," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
  • Handle: RePEc:jis:ejistu:y:2014:i:01:id:379
    as

    Download full text from publisher

    File URL: http://www.ejist.ro/files/pdf/379.pdf
    Download Restriction: no

    File URL: http://www.ejist.ro/abstract/379/A-Scoring-Tool-for-Websites-A-Case-of-Sustainable-Organizations.html
    Download Restriction: no

    More about this item

    Keywords

    benchmarking; sustainability; website analysis; marketing; scoring;

    JEL classification:

    • C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jis:ejistu:y:2014:i:01:id:379. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alina Popescu). General contact details of provider: http://edirc.repec.org/data/frasero.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.