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Web 2.0 Technologies in Internal and External Communications in the Banking Sector

Listed author(s):
  • Marton Sakal


    (University of Novi Sad)

  • Predrag Matkovic


    (University of Novi Sad)

  • Pere Tumbas


    (University of Novi Sad)

In a setting where the market-based economy is gradually yielding to a network-based economy, and social and economic relations are increasingly based on networking, banks are not exempt from changes brought about by developments in ICT and the Internet permeating every pore of social and economic life. Over the past few years, Web 2.0 technologies have made a significant impact on internal and external information flow in banking organizations, changing their analogue nature into digital, through blogs, wikis, multimedia sharing and social networking sites.Key words: financial institutions, banking sector, Web 2.0, blogs, wikis, multimedia sharing, social networking, Web 2.0 applications/services.

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Article provided by Faculty of Economics, University of Miskolc in its journal Theory Methodology Practice (TMP).

Volume (Year): 7 (2011)
Issue (Month): 02 ()
Pages: 87-97

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Handle: RePEc:mic:tmpjrn:v:7:y:2011:i:02:p:87-97
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  1. Heng, Stefan & Meyer, Thomas & Stobbe, Antje, 2007. "Implications of Web 2.0 for financial institutions: Be a driver, not a passenger," MPRA Paper 4316, University Library of Munich, Germany, revised 31 Jul 2007.
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