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Tourism Competitiveness and Destination Branding - A Theoretical Approach


  • Morar Doriana

    () (“Babeº – Bolyai” University of Cluj Napoca, Marketing Department)

  • Cotîrlea Denisa Adriana

    () (“Babeº – Bolyai” University of Cluj Napoca, Marketing Department)


The present article was written in order to provide an overview of the theoretical approaches considering competitiveness and differentiation in tourism industry. Also, it emphasizes the importance of competitive advantages in destination branding, their connection and their influence on the size of tourist flows in different destinations.

Suggested Citation

  • Morar Doriana & Cotîrlea Denisa Adriana, 2012. "Tourism Competitiveness and Destination Branding - A Theoretical Approach," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 818-823, Decembre.
  • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:818-823

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    More about this item


    competitive advantage; destination branding; competitiveness;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other


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