Tourism Competitiveness and Destination Branding - A Theoretical Approach
The present article was written in order to provide an overview of the theoretical approaches considering competitiveness and differentiation in tourism industry. Also, it emphasizes the importance of competitive advantages in destination branding, their connection and their influence on the size of tourist flows in different destinations.
Volume (Year): XII (2012)
Issue (Month): 2 (Decembre)
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