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Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research

Listed author(s):
  • Carmen Balan


    (School of Marketing, Academy of Economic Studies)

The mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading habits and the effectiveness of print advertising; the impact of advertising on sales. The paper presents various devices that may be used in order to collect data relative to the above mentioned aspects.

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File Function: Latest version, 2007
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Paper provided by Bucharest University of Economic Studies, School of Marketing in its series working papers with number 1008.

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Length: 6 pages
Date of creation: May 2006
Date of revision: May 2007
Publication status: Published in the "Marketing si comunicare in afaceri" Conference, May 2006.
Handle: RePEc:ase:wpaper:1008
Note: Full text available only in Romanian.
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