Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research
The mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading habits and the effectiveness of print advertising; the impact of advertising on sales. The paper presents various devices that may be used in order to collect data relative to the above mentioned aspects.
|Date of creation:||May 2006|
|Date of revision:||May 2007|
|Publication status:||Published in the "Marketing si comunicare in afaceri" Conference, May 2006.|
|Note:||Full text available only in Romanian.|
|Contact details of provider:|| Web page: http://www.edumark.ase.ro|
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