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Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research

Author

Listed:
  • Carmen Balan

    () (School of Marketing, Academy of Economic Studies)

Abstract

The mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading habits and the effectiveness of print advertising; the impact of advertising on sales. The paper presents various devices that may be used in order to collect data relative to the above mentioned aspects.

Suggested Citation

  • Carmen Balan, 2006. "Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research," working papers 1008, Bucharest University of Economic Studies, School of Marketing, revised May 2007.
  • Handle: RePEc:ase:wpaper:1008 Note: Full text available only in Romanian.
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    File URL: http://www.edumark.ase.ro/RePEc/pdf/cb3.pdf
    File Function: Latest version, 2007
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    More about this item

    Keywords

    marketing research; observation; devices;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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