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Fair Trade As A Tool Of Corporate Social Responsibility

Author

Listed:
  • Katarína Moravčíková

    (Faculty of Operation and Economics of Transport and Communications,University of Žilina)

  • Elena Gregová

    (Faculty of Operation and Economy of Transport and Communication, University of Žilina)

Abstract

Fair Trade connects developed countries, where greater sustainability and justice is being sought, with the needs of developing countries where economic and social changes are needed most. It enables citizens who are consumers to favor the producers of poorer countries. This is a manifestation of humanity that helps producers to escape acute poverty and lead dignified lives. Fair trade is becoming a very “hot” topic, not only for businesses but also for consumers, who are trending towards buying Fair Trade products. By buying such products, customers express solidarity with the producers of Fair Trade products. This article aims to identify the importance of Fair Trade. Methods of analysis, synthesis, deduction, and comparison are used to establish the current situation of Fair Trade in Slovakia and the Czech Republic, as well as the perception of Fair Trade held by Czech and Slovak customers.

Suggested Citation

  • Katarína Moravčíková & Elena Gregová, 2016. "Fair Trade As A Tool Of Corporate Social Responsibility," CBU International Conference Proceedings, ISE Research Institute, vol. 4(0), pages 340-345, September.
    • Handle: RePEc:aad:iseicj:v:4:y:2016:i:0:p:340-345
    DOI: 10.12955/cbup.v4.778
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    More about this item

    Keywords

    fair tradecorporate social responsibility; customer; product;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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