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The Influence of Social-Media on Audiences of the TV Channels in Romania

Author

Listed:
  • Alina DINU

    (Bucharest University of Economic Studies, Romania)

  • Raluca MARE

    (Bucharest University of Economic Studies, Romania)

  • Ion TUDOR

    (Bucharest University of Economic Studies, Romania)

  • Lorian-Ovidiu VINTILA

    (Bucharest University of Economic Studies, Romania)

  • Raluca-Elena GHINEA

    (Bucharest University of Economic Studies, Romania)

Abstract

Social-media influences people's lives including organizational activity. At the organizational level, social-media has changed the way employees communicate, multinational companies developing social-media platforms especially for their employees. The influence of social-media on mass media is a widely researched subject, and, we focused our attention on the way in which the activity on social-media of different TV stations in Romania influences their audiences. This study examines the influence of social-media on the audiences of ten TV stations in Romania. Through a questionnaire, we determined the rating of the TV stations without the influence of social-media and these audiences were compared to the official ones. The results of the study showed that there is an economic effect of the social-media influence in the case of the analysed TV stations.

Suggested Citation

  • Alina DINU & Raluca MARE & Ion TUDOR & Lorian-Ovidiu VINTILA & Raluca-Elena GHINEA, 2020. "The Influence of Social-Media on Audiences of the TV Channels in Romania," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(2), pages 217-231, December.
    • Handle: RePEc:rom:merase:v:5:y:2020:i:2:p:217-231
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    References listed on IDEAS

    as
    1. Chenhall, R. H. & Morris, D., 1995. "Organic decision and communication processes and management accounting systems in entrepreneurial and conservative business organizations," Omega, Elsevier, vol. 23(5), pages 485-497, October.
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    More about this item

    Keywords

    social-media; mass-media; audience; social television.;
    All these keywords.

    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • C29 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Other
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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