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Consumer Preferences for U.S. Pork in Urban China

Author

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  • Ortega, David L.
  • Wang, H. Holly
  • Wu, Laping

Abstract

China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. To evaluate consumer preferences for U.S. pork in urban China, primary data were collected in two metropolitan areas- Beijing and Shanghai. Estimated logit models revealed that an individual’s age, shopping location and food safety concerns significantly influenced their willingness-to-pay for U.S. pork. A proportional linear model was developed to evaluate factors affecting purchasing behavior of western-style pork cuts vs. traditional Chinese cuts. Food safety concerns were linked to a previous lean-meat additive scare and a lack of consumer confidence on the Chinese food inspection system.

Suggested Citation

  • Ortega, David L. & Wang, H. Holly & Wu, Laping, 2009. "Consumer Preferences for U.S. Pork in Urban China," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49184, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea09:49184
    DOI: 10.22004/ag.econ.49184
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    Cited by:

    1. Wang, Qingbin & Zhang, Guangxuan, 2012. "China’s small-scale hog production and implications for trade: Evidence from a farmer survey," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 125288, Agricultural and Applied Economics Association.

    More about this item

    Keywords

    Agricultural and Food Policy; Consumer/Household Economics; Marketing;
    All these keywords.

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