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Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system

Author

Listed:
  • MiklósPakurár

    (University of Debrecen,)

  • Sándor Kovács

    (University of Debrecen,)

  • József Popp

    (University of Debrecen,)

  • András Vántus

    (University of Debrecen,)

Abstract

The aim of the research is to investigate the network of local fruit and vegetable products from “farm to fork”, to uncover the hidden processes in traceability and to advise innovations in the retailing system to improve the competitiveness of the sector. Traceability is an ability to track any food that will be consumed throughout the processes of production, processing and distribution. The research investigates what the customer knows about the origin and treatments of purchased products and what further information would satisfy the consumer. The study explores the flow of information amongst the chain members: producers, wholesalers, small-scale retailers, and customers. Based on interviews and questionnaires, regression analysis and ordinal regression procedure were performed. Innovative solutions to make the retailing competitive should be aligned with the precise knowledge of the consumer. The results of the research show that deficiencies in data collection, data erosion, low level of cooperation of supply chain partners, not paying more attention for more detailed information, and inadequate control are the main problems of the traceability in fruit and vegetable chains.

Suggested Citation

  • MiklósPakurár & Sándor Kovács & József Popp & András Vántus, 2015. "Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 676-676, May.
    • Handle: RePEc:aes:amfeco:v:39:y:2015:i:17:p:676
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    References listed on IDEAS

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    1. Souza Monteiro, Diogo M. & Caswell, Julie A., 2009. "Traceability adoption at the farm level: An empirical analysis of the Portuguese pear industry," Food Policy, Elsevier, vol. 34(1), pages 94-101, February.
    2. Dabija Dan-Cristian & Babut Raluca, 2012. "Empirical Research On The Impact Of Location And Service On The Retail Brand Image," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 813-819, December.
    3. Young Chan Choe & Joowon Park & Miri Chung & Junghoon Moon, 2009. "Effect of the food traceability system for building trust: Price premium and buying behavior," Information Systems Frontiers, Springer, vol. 11(2), pages 167-179, April.
    4. Vasile Dinu & Ion Schileru & Anca Atanase, 2012. "Attitude of Romanian Consumers Related to Products’ Ecological Labelling," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 8-24, February.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Anuj Mittal & Caroline C. Krejci & Teri J. Craven, 2018. "Logistics Best Practices for Regional Food Systems: A Review," Sustainability, MDPI, vol. 10(1), pages 1-44, January.

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    More about this item

    Keywords

    retailing; competitiveness; innovation; traceability; local fruit and vegetable supply chain;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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