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Attitude of Romanian Consumers Related to Products’ Ecological Labelling

Author

Listed:
  • Vasile Dinu

    () (Academy of Economic Studies, Bucharest, Romania)

  • Ion Schileru

    (Academy of Economic Studies, Bucharest, Romania)

  • Anca Atanase

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

The consumers play an important role in the protection of environment by their choices when they purchase products. Consequently, with a view to manufacture products with minimum impact on environment as well as to influence the conduct of consumers and improve the ecological performance of products and services, the ISO 14000 standards were elaborated for ecological labelling and analysis of life cycle of products and national and regional systems of ecological labelling of products were introduced. Also, in order to support a healthy and non-polluting environment, the European Commission adopted, pursuant to some specialised studies, a legislation related to the assignment of the condition of ecological product to different categories of products and services, having as purpose the environment protection and ensuring a durable consumption. At the same time, in order to improve the range of instruments of environment protection, financial and technical instruments were introduced as well The European Eco-Management and Audit Scheme – EMAS, but also the European ecological label Eco-label. The European ecological label is useful in order to supply to the consumers essential information that may allow them to make choices knowingly, acting as well as a passport that authorises the free circulation of products on the European territory. All the European Union’s states adopted the communitarian ecological label. Consequently, the integration of Romanian in the European Union imposed a range of measures related to the procedure of granting the ecological label. In Romania, there is a specific legislative frame concerning the determination of the procedure of granting the ecological label and of their conditions of use. Each group of products to which a label is assigned is governed by a specific legislation that sets forth the granting criteria. The main objectives of article concern the featuring of some fundamental elements related to eco-labelling by emphasizing the main theoretical-methodological and conceptual delimitations, the presentation of this phenomenon on international, European and national level, ending in an analysis related to the attitude of Romanian consumers towards the ecological labelling of products.

Suggested Citation

  • Vasile Dinu & Ion Schileru & Anca Atanase, 2012. "Attitude of Romanian Consumers Related to Products’ Ecological Labelling," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 8-24, February.
  • Handle: RePEc:aes:amfeco:v:14:y:2012:i:31:p:8-24
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    References listed on IDEAS

    as
    1. Ion Petrescu & Vasile Dinu & Camelia Ştefănescu & Eugen Dobrescu, 2010. "Human Factor’s Involvement in the Consumer Protection Management," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 267-286, June.
    2. Mehta, Raj & Belk, Russell W, 1991. " Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States," Journal of Consumer Research, Oxford University Press, vol. 17(4), pages 398-411, March.
    3. Oecd, 2011. "Country notes," OECD Journal on Budgeting, OECD Publishing, vol. 11(2), pages 69-213.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Nicolae Lupu & Mihail Ovidiu Tanase & Remus-Alexandru Tontoroiu, 2013. "A straightforward x-ray on applying the ecolabel to the hotel business area," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 634-644, November.
    2. Vlad Rosca & Raluca Ignat, 2014. "The Sustainability of Fish Consumption in Romania: Customer Behaviour prior and after the Country`s Adherence to the EU," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 243-243, February.
    3. Yuriy Bilan, 2013. "Sustainable development of a company: building of new level relationship with the consumers of XXI century," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 687-701, November.
    4. Dan-Cristian Dabija & Raluca Babut, 2013. "An approach to sustainable development from tourists` perspective. Empirical evidence in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 617-633, November.
    5. Cristina Ganescu & Andreea Gangone & Mihaela Asandei, 2014. "Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 351-351, February.
    6. Lelia Voinea & Dorin Vicentiu Popescu & Mihai Teodor Negrea, 2015. "Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(38), pages 488-488, February.
    7. Jaroslaw Korpysa, 2013. "Buyer behaviour in the context of sustainable consumption policy pursued in Poland," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 702-713, November.
    8. Mira Rakic & Beba Rakic, 2015. "Sustainable Lifestyle Marketing of Individuals: the Base of Sustainability," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 891-891, August.
    9. Catalina Soriana Sitnikov & Claudiu George Bocean, 2013. "Relationships among social and environmental responsibility and business," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 759-768, November.
    10. Ioana Cecilia Popescu & Ionel Dumitru & Calin Veghes & Camelia Kailani, 2013. "Marketing communication as a vector of the Romanian small businesses sustainable development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 671-686, November.
    11. MiklósPakurár & Sándor Kovács & József Popp & András Vántus, 2015. "Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 676-676, May.
    12. Grazyna Smigielska & Anna Dabrowska & Malgorzata Radziukiewicz, 2015. "Fair Trade in Sustainable Development. The Potential for Fair Trade Market Growth in Poland," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(Special 9), pages 1244-1244, November.

    More about this item

    Keywords

    eco-labelling; the European ecological label; eco-labelling in Romania; consumers;

    JEL classification:

    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • F18 - International Economics - - Trade - - - Trade and Environment
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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