Innovation A Competitive Factor For Tourism Industry In Cancun, Quntana Roo, Mexico, La Innovacion Como Factor De Competitividad En Las Empresas Turisticas En Cancun, Quintana Roo, Mexico

Tourism has become a major economic and social force in the world. The Mexican state of Quintana Roo is known worldwide for a tourist-edge, although very few studies conducted describe the importance and forms of innovation in the tourism complex. It is important to know the issues that are carried out to generate innovation and are key to tourism business competitiveness. Understanding these factors allows a business to adapt to the environment. The objective of this research is to understand the perception of entrepreneur’s tour companies. Specifically we focus on the area of services and innovation capabilities most relevant to processes, products and technology. We conduct a descriptive study through a survey which is analyzed through discriminant methods. Identifying the most important innovation capacities for tourist entrepreneurs helps generate strategies to contribute to the competitiveness of the sector.