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Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria

Author

Listed:
  • Ekaterina Arabska

    (University of Agribusiness and Rural Development)

  • Venelin Terziev

    (University of Agribusiness and Rural Development)

Abstract

The paper examines tourism sector development in the Republic of Bulgaria in the context of the country’s strategic priorities till 2020 of knowledge-based economy, sustainable growth and smart specialization, the opportunities for its integration with agri-food sector and potential contribution to balanced rural development. The principles and roles of destination management and marketing organizations are discussed and the opportunities for their application in the national conditions are explored. A framework for of establishment, management and functioning of such organizations is proposed based on integrated and participatory approaches, planning, coordination and communication activities, permanent monitoring and controlling.

Suggested Citation

  • Ekaterina Arabska & Venelin Terziev, 2015. "Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 4(2), pages 49-60, June.
    • Handle: RePEc:sph:rjedep:v:4:y:2015:i:2:p:49-60
    as

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    File URL: http://jedep.spiruharet.ro/RePEc/sph/rjedep/JEDEP13_4Arabska_Terziev_p49-60.pdf
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    References listed on IDEAS

    as
    1. Privitera, Donatella, 2010. "The Importance Of Organic Agriculture In Tourism Rural," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 4(1-2), pages 1-6.
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    More about this item

    Keywords

    marketing; tourism; rural development; smart specialization;
    All these keywords.

    JEL classification:

    • R10 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - General
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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