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Rural Tourism and Environmental Sustainability—A Study on a Model for Assessing the Developmental Potential of Organic Agritourism

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  • Ching-Cheng Shen

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung 812, Taiwan)

  • Yen-Rung Chang

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung 812, Taiwan)

  • Der-Jen Liu

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung 812, Taiwan)

Abstract

In light of the public’s increasing awareness of and desire to create healthy and friendly environments, developments in organic agriculture and organic agricultural products have gradually yielded optimum choices in terms of healthy diets, travel options, and lifestyles, in addition to winning considerable attention and popularity from the public. This study was centered on a model for assessing the developmental potential of organic agritourism, with empirical analyses being conducted regarding visitors to Yuli Township in Hualien County, Taiwan. The results were as follows. By means of on-site interviews and surveys, as well as a review of relevant literature, this study constructed several assessment indicators of the developmental potential of organic agritourism. The constructed model consisted of four criteria, namely, the attractiveness of resources, market development potential, community development capabilities, and the creation of diverse values, as well as 23 sub-criteria. The analytic hierarchy process (AHP) approach was employed, and a questionnaire with expert validity was used to deduce the weights of each criterion and sub-criterion. The highest-weighted criterion was the attractiveness of resources, followed by, in order, the creation of diverse values, market development potential, and community development capabilities. The results of this study can serve as a reference for Yuli Township in developing strategies to promote organic agritourism in the area.

Suggested Citation

  • Ching-Cheng Shen & Yen-Rung Chang & Der-Jen Liu, 2020. "Rural Tourism and Environmental Sustainability—A Study on a Model for Assessing the Developmental Potential of Organic Agritourism," Sustainability, MDPI, vol. 12(22), pages 1-16, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:22:p:9642-:d:447394
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    Cited by:

    1. Ketut Eko Ari Saputro & Hasim & Lina Karlinasari & Irfan Syauqi Beik, 2023. "Evaluation of Sustainable Rural Tourism Development with an Integrated Approach Using MDS and ANP Methods: Case Study in Ciamis, West Java, Indonesia," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    2. Said Keliwar & Musdalifah Musdalifah & A. Rinto Dwiatmojo, 2022. "Rural Tourism Development in Jembayan Tengah Village East Kalimantan-Indonesia," Technium Social Sciences Journal, Technium Science, vol. 38(1), pages 502-513, December.
    3. Ching-Cheng Shen & Dan Wang, 2023. "Using the RPM Model to Explore the Impact of Organic Agritourism Destination Fascination on Loyalty—The Mediating Roles of Place Attachment and Pro-Environmental Behavior," Agriculture, MDPI, vol. 13(9), pages 1-18, September.
    4. Ching-Cheng Shen & Dan Wang & Jennifer Pasion Loverio, 2022. "Influence of Consumer Landscape on Place Attachment in Agritourism—The Case of Huatung, Taiwan," Agriculture, MDPI, vol. 12(10), pages 1-15, September.
    5. Abdi Shukri Yasin & Zsuzsanna Bacsi, 2025. "Agritourism and Rural Development: A Global Bibliometric Analysis of the State of Research, Limitations, and Future Directions," Agriculture, MDPI, vol. 15(8), pages 1-22, April.
    6. Tiantian Guo & Jidong Wang & Chen Li, 2022. "Spatial–Temporal Evolution and Influencing Mechanism of Tourism Ecological Efficiency in China," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
    7. Dora Isabel Rodrigues Ferreira & Luís Carlos Loures & José-Manuel Sánchez-Martín, 2023. "Spatial Analysis of Sustainability Measures from Agritourism in Iberian Cross-Border Regions," Land, MDPI, vol. 12(4), pages 1-32, April.

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