IDEAS home Printed from https://ideas.repec.org/a/gam/jagris/v13y2023i9p1767-d1234364.html
   My bibliography  Save this article

Using the RPM Model to Explore the Impact of Organic Agritourism Destination Fascination on Loyalty—The Mediating Roles of Place Attachment and Pro-Environmental Behavior

Author

Listed:
  • Ching-Cheng Shen

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan)

  • Dan Wang

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan)

Abstract

Maintaining the sustainable development of fascinating resources in Taiwan’s Hualien and Taitung (Huatung) regions is the basis of organic agritourism. Loyalty not only represents tourists’ commitment to return and recommend but also serves as a goal for destination development. The purpose of this study is to propose and examine the effect of destination fascination on loyalty through a conceptualized Reasonable Person Model (RPM), mediated by place attachment and pro-environmental behaviors. SPSS21 and the linear structure relationship model (LISREL) were used as data analysis tools in this study. A total of 500 valid online questionnaires were collected through snowballing and convenience sampling. The data analysis results revealed that destination fascination has a positive and significant impact on loyalty through place attachment and pro-environmental behavior. Another finding is that place dependence, place identity, and pro-environmental behavior all have mediating effects, with place identity being the main mediating variable. The contributions of this study are mainly reflected in examining the application of RPM in fascination and loyalty, as well as providing practical suggestions for destination fascination and place identity.

Suggested Citation

  • Ching-Cheng Shen & Dan Wang, 2023. "Using the RPM Model to Explore the Impact of Organic Agritourism Destination Fascination on Loyalty—The Mediating Roles of Place Attachment and Pro-Environmental Behavior," Agriculture, MDPI, vol. 13(9), pages 1-18, September.
    • Handle: RePEc:gam:jagris:v:13:y:2023:i:9:p:1767-:d:1234364
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2077-0472/13/9/1767/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2077-0472/13/9/1767/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Daryanto, Ahmad & Song, Zening, 2021. "A meta-analysis of the relationship between place attachment and pro-environmental behaviour," Journal of Business Research, Elsevier, vol. 123(C), pages 208-219.
    2. Ching-Cheng Shen & Yen-Rung Chang & Der-Jen Liu, 2020. "Rural Tourism and Environmental Sustainability—A Study on a Model for Assessing the Developmental Potential of Organic Agritourism," Sustainability, MDPI, vol. 12(22), pages 1-16, November.
    3. Kaplan, S. & Kaplan, R., 2003. "Health, Supportive Environments, and the Reasonable Person Model," American Journal of Public Health, American Public Health Association, vol. 93(9), pages 1484-1489.
    4. Ching-Cheng Shen & Dan Wang & Jennifer Pasion Loverio, 2022. "Influence of Consumer Landscape on Place Attachment in Agritourism—The Case of Huatung, Taiwan," Agriculture, MDPI, vol. 12(10), pages 1-15, September.
    5. Gao, Chunliu & Cheng, Li, 2020. "Tourism-driven rural spatial restructuring in the metropolitan fringe: An empirical observation," Land Use Policy, Elsevier, vol. 95(C).
    6. Almeida-Santana, Arminda & Moreno-Gil, Sergio, 2018. "Understanding tourism loyalty: Horizontal vs. destination loyalty," Tourism Management, Elsevier, vol. 65(C), pages 245-255.
    7. Carlos Peixeira Marques & Alexandre Guedes & Ricardo Bento, 2022. "Rural tourism recovery between two COVID-19 waves: the case of Portugal," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(6), pages 857-863, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Francisco Javier Castellano-Álvarez & Rafael Robina-Ramírez & Francisco Silva, 2024. "Rural Areas Facing the Challenge of Economic Diversification: Threats and Opportunities," Agriculture, MDPI, vol. 14(4), pages 1-5, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anna Justyna Parzonko & Agata Balińska & Anna Sieczko, 2021. "Pro-Environmental Behaviors of Generation Z in the Context of the Concept of Homo Socio-Oeconomicus," Energies, MDPI, vol. 14(6), pages 1-18, March.
    2. Van Holle, Veerle & Van Cauwenberg, Jelle & Deforche, Benedicte & Goubert, Liesbet & Maes, Lea & Nasar, Jack & Van de Weghe, Nico & Salmon, Jo & De Bourdeaudhuij, Ilse, 2014. "Environmental invitingness for transport-related cycling in middle-aged adults: A proof of concept study using photographs," Transportation Research Part A: Policy and Practice, Elsevier, vol. 69(C), pages 432-446.
    3. Qingqing Yang & Yanhui Gao & Xinjun Yang & Jian Zhang, 2022. "Rural Transformation Driven by Households’ Adaptation to Climate, Policy, Market, and Urbanization: Perspectives from Livelihoods–Land Use on Chinese Loess Plateau," Agriculture, MDPI, vol. 12(8), pages 1-23, July.
    4. Wei Zheng & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Landscape and Unique Fascination: A Dual-Case Study on the Antecedents of Tourist Pro-Environmental Behavioral Intentions," Land, MDPI, vol. 11(4), pages 1-20, March.
    5. Meryem Hayir-Kanat & Jürgen Breuste, 2019. "Which Natural Areas are Preferred for Recreation? An Investigation of the Most Popular Natural Resting Types for Istanbul," Sustainability, MDPI, vol. 11(23), pages 1-14, November.
    6. Qiaoling Wang & Ziyu Kou & Xiaodan Sun & Shanshan Wang & Xianjuan Wang & Hui Jing & Peiying Lin, 2022. "Predictive Analysis of the Pro-Environmental Behaviour of College Students Using a Decision-Tree Model," IJERPH, MDPI, vol. 19(15), pages 1-14, July.
    7. Rand Al-Dmour & Ola H. Alkhatib & Hani Al-Dmour & Eatedal Basheer Amin, 2023. "The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices," SAGE Open, , vol. 13(2), pages 21582440231, June.
    8. Jun-Hyun Kim & Chanam Lee & Wonmin Sohn, 2016. "Urban Natural Environments, Obesity, and Health-Related Quality of Life among Hispanic Children Living in Inner-City Neighborhoods," IJERPH, MDPI, vol. 13(1), pages 1-15, January.
    9. Zong, Weiyan & Zhang, Junyi & Yang, Xiaoguang, 2023. "Building a life-course intertemporal discrete choice model to analyze migration biographies," Journal of choice modelling, Elsevier, vol. 47(C).
    10. Yung-Lun Liu & Jui-Te Chiang & Pen-Fa Ko, 2023. "The benefits of tourism for rural community development," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    11. Jianwei Qian & Pearl Lin & Jiewen Wei & Ting Liu & Krittinee Nuttavuthisit, 2023. "Cooking Class Travel in Thailand: An Investigation of Value Co-Creation Experiences," SAGE Open, , vol. 13(2), pages 21582440231, May.
    12. Macdonald, Elizabeth & Harper, Alethea & Williams, Jeff & Hayter, Jason A., 2006. "Street Trees and Intersection Safety," University of California Transportation Center, Working Papers qt4sk6m275, University of California Transportation Center.
    13. Cheon Yu & Yun Seop Hwang, 2019. "Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    14. Erica Neri & Federica Genova & Marcello Stella & Alessandra Provera & Augusto Biasini & Francesca Agostini, 2022. "Parental Distress and Affective Perception of Hospital Environment after a Pictorial Intervention in a Neonatal Intensive Care Unit," IJERPH, MDPI, vol. 19(15), pages 1-13, July.
    15. Mauricio Carvache-Franco & Daniel Contreras-Moscol & Miguel Orden-Mejía & Wilmer Carvache-Franco & Héctor Vera-Holguin & Orly Carvache-Franco, 2022. "Motivations and Loyalty of the Demand for Adventure Tourism as Sustainable Travel," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
    16. Juan Antonio Jimber del Río & Ricardo David Hernández-Rojas & Virginia Navajas-Romero & Amalia Hidalgo-Fernández, 2020. "The Loyalty of Tourism in Synagogues: The Special Case of the Synagogue of Córdoba," IJERPH, MDPI, vol. 17(12), pages 1-18, June.
    17. Korinth Bartosz, 2023. "From resilience to collapse: a cross-country study of tourist spending in Europe during the COVID-19 pandemic," Environmental & Socio-economic Studies, Sciendo, vol. 11(3), pages 54-64, September.
    18. Meryem Hayir-Kanat & Jürgen Breuste, 2020. "Outdoor Recreation Participation in Istanbul, Turkey: An Investigation of Frequency, Length, Travel Time and Activities," Sustainability, MDPI, vol. 12(2), pages 1-23, January.
    19. Zamru Ajuhari & Azlizam Aziz & Sam Shor Nahar Yaakob & Shamsul Abu Bakar & Manohar Mariapan, 2023. "Systematic Literature Review on Methods of Assessing Carrying Capacity in Recreation and Tourism Destinations," Sustainability, MDPI, vol. 15(4), pages 1-20, February.
    20. Antonio Menor-Campos & Jesús Claudio Pérez-Gálvez & Amalia Hidalgo-Fernández & Tomás López-Guzmán, 2020. "Foreign Tourists in World Heritage Sites: A Motivation-Based Segmentation," Sustainability, MDPI, vol. 12(8), pages 1-15, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jagris:v:13:y:2023:i:9:p:1767-:d:1234364. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.