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E-Business Career Opportunities and Implications for Fresh University Graduates in Pakistan

Author

Listed:
  • Anam Iqbal

    (COMSATS University Islamabad, Sahiwal, Pakistan)

  • Muhammad Asrar-ul Haq

    (COMSATS University Islamabad, Sahiwal, Pakistan)

  • Zainab Noor

    (Bahauddin Zakariya University, Multan, Pakistan)

  • Misbah Ahmed

    (Bahauddin Zakariya University, Multan, Pakistan)

Abstract

Economic crises and reduction in employment rate has pushed fresh graduates of developing countries into e-business adoption. The current study attempts to determine the factors that motivate the fresh graduates towards e-business adoption in Pakistan. The research model comprises of intention to start up a business, professional attraction, self-reliance, network support, online information availability, and awareness of technology as independent variables, with e-business adoption as dependent variable. Data was collected from 200 fresh graduates using a self-administered questionnaire and was analyzed through correlation and regression analysis using SPSS 23.0. The results indicate that all independent variables except network support had a positive influence on adoption of e-business technology on fresh graduates. At the end, certain implications of the study and limitations are discussed.

Suggested Citation

  • Anam Iqbal & Muhammad Asrar-ul Haq & Zainab Noor & Misbah Ahmed, 2023. "E-Business Career Opportunities and Implications for Fresh University Graduates in Pakistan," International Journal of E-Business Research (IJEBR), IGI Global Scientific Publishing, vol. 19(1), pages 1-13, January.
    • Handle: RePEc:igg:jebr00:v:19:y:2023:i:1:p:1-13
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    References listed on IDEAS

    as
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    2. Almeida-Santana, Arminda & Moreno-Gil, Sergio, 2018. "Understanding tourism loyalty: Horizontal vs. destination loyalty," Tourism Management, Elsevier, vol. 65(C), pages 245-255.
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