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Interpretation of Marketing Theory in Islamic Context

Author

Listed:
  • Veronika Ferenczová

    (J. Selye University, Komárno, Slovak Republic)

  • László Józsa

    (J. Selye University, Komárno, Slovak Republic)

Abstract

The interpretation of economic questions represented by Islamic religion, especially due to the global political situation of our era, stands for an extremely popular topic in the international academic life. One of its spheres is the research of Islamic marketing, that presents a new approach to marketing. The thesis below contains the comparative analysis of the traditional marketing mix and the Islamic marketing. Islamic Marketing is the study of marketing phenomena in relation to Islamic principles and practices or within the context of Muslim societies. The Islamic Marketing is religion-based marketing in which marketing activities are guided within the framework of Islamic Shariah.

Suggested Citation

  • Veronika Ferenczová & László Józsa, 2018. "Interpretation of Marketing Theory in Islamic Context," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(1), pages 30-38.
    • Handle: RePEc:cub:journm:v:13:y:2018:i:1:p:30-38
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    More about this item

    Keywords

    marketing mix; Islamic marketing; 7P; Islam;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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