IDEAS home Printed from https://ideas.repec.org/a/iif/iifjrn/v27y2012i313p35-56.html
   My bibliography  Save this article

Analysis of consumer responses to health threat of genetically modified foods: A pilot study

Author

Listed:
  • Ayla ÖZHAN DEDEOĞLU

    (Ege Üni. İİBF)

  • Keti VENTURA

    (Ege Üni. İİBF)

Abstract

The present study aims to analyze the perception of threat of Genetically Modified Foods (GMFs), consequent emotions and coping responses of Turkish consumers. A survey methodology that enables analysis of consumer fear in a naturalistic setting is embraced, so that the call of Hastings, Stead and Webb (2004) for a literature also focusing on generalizability of findings to external settings may be applied. The structural model that explains the associations between threat appraisals, consumers’ fear of a GMF threat, coping appraisals and responses, and consumers’ further intentions was found to be Ordered Protection Motivation Model, suggested by Tanner Hunt and Eppright (1991). Even though the data validated associations between variables as suggested by Tanner et al. (1991) and fit into their structural model, the strength and directions of the associations varied depending on the context. Managerial implications and avenues for future research are discussed in the final section.

Suggested Citation

  • Ayla ÖZHAN DEDEOĞLU & Keti VENTURA, 2012. "Analysis of consumer responses to health threat of genetically modified foods: A pilot study," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 27(313), pages 35-56.
  • Handle: RePEc:iif:iifjrn:v:27:y:2012:i:313:p:35-56
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    Genetically Modified Foods; Threat appraisals; Consumer fear; Coping appraisals; Coping responses.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iif:iifjrn:v:27:y:2012:i:313:p:35-56. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ali Bilge (email available below). General contact details of provider: http://iif.com.tr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.