Ecological Consumer Behavior – Influencial Factors -
The study of the consumer behavior is a complex task because it is possible to analyze it from different points of view. So, if we investigate the ecological consumer behavior we realize that it is also difficult to establish the limits that clearly define the profile of a consumer who acts in an environmentally friendly manner. Consequently, the measurement, the conceptual delimitation of this behavior and the identification of the ecological segment in the market are essential aspects for the commercial strategies development of the companies. Regarding the definition of this concept and its measurement, it seems reasonable to think that these consumers are those who are concerned about environmental problems. Very often, their behavior is characterized by their attitudes and actions towards the environmental protection.
Volume (Year): XI (2011)
Issue (Month): 1 (May)
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