IDEAS home Printed from https://ideas.repec.org/a/col/000129/018446.html
   My bibliography  Save this article

Proposicao de um modelo integrativo de justica para o sistema agregado de marketing turístico

Author

Listed:
  • Fabiana Gama de Medeiros
  • Francisco José da Costa

Abstract

Este artigo se propos a delinear a construcao de um Modelo Integrativo de Justica (MIJ) para o Sistema Agregado de Marketing Turístico (SAMTur). Partimos da necessidade de fixar princípios de justica que fossem adequados a promocao de um funcionamento justo e equilibrado dentro do sistema. Inicialmente, realizamos uma construcao teórica discutindo as teorias de justica e do stakeholder como bases para a promocao de um sistema de marketing justo; em seguida, analisamos elementos conceituais acerca da atividade turística e da constituicao do SAMTur, e empreendemos um estudo empírico na regiao turística do Brejo Paraibano, Paraíba, Brasil. Como resultado, trazemos a perspectiva do sistema agregado de marketing para a atividade turística e realizamos a proposicao do MIJ aplicável ao SAMTur.

Suggested Citation

  • Fabiana Gama de Medeiros & Francisco José da Costa, 2020. "Proposicao de um modelo integrativo de justica para o sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, vol. 36(156), pages 251-263, September.
    • Handle: RePEc:col:000129:018446
    as

    Download full text from publisher

    File URL: https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/3894
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Macromarketing; sistema agregado de marketing turístico; modelo integrativo de justiça.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:col:000129:018446. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Coordinador ICESI (email available below). General contact details of provider: https://edirc.repec.org/data/fciceco.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.