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Tourists Attitudes, Preferences And Opinions Regarding The Services Provided By Hotels Located In The Romanian Center Development Region

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Listed:
  • ERIKA KULCSÁR

    () (Faculty of Economics and Business Administration, Babes-Bolyai University Cluj-Napoca, Romania)

Abstract

This paper belongs to the category of quantitative marketing researches, because its objective is the systematic description and analysis of multiple features and relationships specific to marketing in tourism. I relied on quantitative descriptive research to find out the characteristics of the target segments of the market, estimating the percentage within the population of participants with certain characteristics or behavior, defining opinions and perceptions about the features of the offered products or services, determining the degree of association between marketing variables and the dependence and interdependence among them, etc. The present research was based on the survey method that involved a comprehensive questionnaire (39 questions) and an established probability sampling, representative for the studied population.

Suggested Citation

  • Erika Kulcsár, 2010. "Tourists Attitudes, Preferences And Opinions Regarding The Services Provided By Hotels Located In The Romanian Center Development Region," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2010_3_11_kulcsar
    as

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_3_2010.pdf
    File Function: Revised version, 2010
    Download Restriction: no

    References listed on IDEAS

    as
    1. Mohammad SHAMSUDDOHA & Tayub CHOWDHURY, 2009. "Opportunities Of Developing Tourism Industry In Bangladesh," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 8(8), pages 22-26, December.
    2. Jasmina GRZINIC, 2008. "Trends in Croatian hotel industry," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(36), pages 905-912, may.
    3. A. Jolibert & P. Jourdan, 2005. "Marketing Research," Post-Print halshs-00095262, HAL.
    4. Emilia Gabroveanu & Roxana Elena Stan & Nicoleta Radneantu, 2009. "Analysis of Main Economic Factors Influence on Romanian Tourists Number Accommodated in Romania, using Anova Method," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 5(05(534)), pages 63-68, May.
    5. Jasmina GRZINIC, 2008. "Trends in croatian hotel industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 6(1), pages 122-128, November.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    attitudes; preferences; bivariate analysis; multivariate analysis;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • C39 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Other

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