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Relative Effects of Marketing Effectiveness Dimensions on Firm Performance: An Empirical Analysis with a Multi-Industry Sample

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  • Mýsra Çaðla Gül

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  • Mýsra Çaðla Gül, 2009. "Relative Effects of Marketing Effectiveness Dimensions on Firm Performance: An Empirical Analysis with a Multi-Industry Sample," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 23(1+2), pages 37-53.
    • Handle: RePEc:boz:journl:v:23:y:2009:i:1+2:p:37-53
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    References listed on IDEAS

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    1. Harry J. Sapienza & Ken G. Smith & Martin J. Gannon, 1988. "Using Subjective Evaluations of Organizational Performance in Small Business Research," Entrepreneurship Theory and Practice, , vol. 12(3), pages 45-54, January.
    2. Webster, Frederick Jr., 1988. "The rediscovery of the marketing concept," Business Horizons, Elsevier, vol. 31(3), pages 29-39.
    3. Susan S. Fiorito & Raymond W. LaForge, 1986. "A Marketing Strategy Analysis of Small Retailers," Entrepreneurship Theory and Practice, , vol. 10(4), pages 7-18, April.
    4. A. Jolibert & P. Jourdan, 2005. "Marketing Research," Post-Print halshs-00095262, HAL.
    5. Bruce H. Clark, Tim Ambler, 2001. "Marketing performance measurement: evolution of research and practice," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 3(2/3/4), pages 231-244.
    6. Balaji S. Chakravarthy, 1986. "Measuring strategic performance," Strategic Management Journal, Wiley Blackwell, vol. 7(5), pages 437-458, September.
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