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The Impact of Social Media Sites on Developing Consistently among Students to Achieve Responsible Behaviour: A Field Study for Students of Northern Border University

Author

Listed:
  • Benarous Djamel

    (Ph.D., Faculty of Economic, Commercial and Management Sciences, University of Batna 1, – Algeria)

  • Al-Enezi Hamood

    (Ph.D., Northern Border University, Saudi Arabia)

  • Louail Bilal

    (Ph.D., Faculty of Economic, Commercial and Management Sciences, University of M’Hamed BOUGARA Boumerdes, Algeria)

Abstract

The aim of this study was to determine the influence of social media on students’ awareness of responsible behaviour during the COVID-19 pandemic. The field study was carried out with a sample of 726 students from Northern Border University. Data were collected from electronically retrieved questionnaires via various communication channels and analysed using hierarchical linear regression. The study found a relationship between the use of social media sites and awareness among students, affected by age differences. With the emergence of the COVID-19 pandemic, universities face the challenge of ensuring precautionary guidelines to prevent the virus are followed while educating their students, and social media plays a significant role in disseminating this information. Therefore, studying how social media helps develop students’ awareness can contribute to addressing some of the problems faced by decisionmakers in Saudi universities.

Suggested Citation

  • Benarous Djamel & Al-Enezi Hamood & Louail Bilal, 2022. "The Impact of Social Media Sites on Developing Consistently among Students to Achieve Responsible Behaviour: A Field Study for Students of Northern Border University," Management, Sciendo, vol. 26(1), pages 36-62, January.
    • Handle: RePEc:vrs:manmen:v:26:y:2022:i:1:p:36-62:n:5
    DOI: 10.2478/manment-2019-0083
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    More about this item

    Keywords

    Social Media; Consistently; Responsible Behaviour; Northern Border University;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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