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A Literature Review of Consumers’ Perception of Nutrition and Health Claims


  • Angela Tarabella

    () (Department of Business Administration, Faculty of Economics, University of Pisa)

  • Barbara Burchi

    () (Department of Business Administration, Faculty of Economics, University of Pisa)


The present development of the market of foods with nutrition and health claims shows some issues with regards to consumers’ understanding and perception. Many items influencing consumer preferences may affect the perception of foods with health-related benefits. In the present study, results of a literature review about factors influencing consumer perception, understanding and use of claims and nutritional labels made on foods are presented. Lastly, some results achieved by the selected papers are analysed and implications are discussed.

Suggested Citation

  • Angela Tarabella & Barbara Burchi, 2012. "A Literature Review of Consumers’ Perception of Nutrition and Health Claims," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1204-1210, May.
  • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1204-1210

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    Consumers’ perception; nutrition claims; health claims; labelling; food consumption; food industry;

    JEL classification:

    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other


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