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Pester Power as a Diasporic Dilemma:A Study on the Expatriate Indians in Bahrain

Author

Listed:
  • Pillai, Rajasekharan
  • Thomas, Julia
  • Prasad, Saloni

Abstract

With the changes in the notion of family structure, movement from joint-family to nuclear family, children started acquiring unique stake in family decision making. It ranges from purchasing a semi-durable cloth to automobile, which have long durability. Sometimes their pattern of intervention is transformed into nagging, which is technically called pester power. This study explores the influencing role of children in consumer buying decisions focusing on the expatriate Indians in Bahrain.

Suggested Citation

  • Pillai, Rajasekharan & Thomas, Julia & Prasad, Saloni, 2010. "Pester Power as a Diasporic Dilemma:A Study on the Expatriate Indians in Bahrain," MPRA Paper 24177, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:24177
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    File URL: https://mpra.ub.uni-muenchen.de/24177/1/MPRA_paper_24177.pdf
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    More about this item

    Keywords

    Pester power; expatriate children; child’s role in consumption;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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