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Analysis Of Tendencies Of Consumer Behavior Development

Author

Listed:
  • Tatiana Beregovskaya

    (State University of Management)

  • Svetlana Grishaeva

    (State University of Management)

Abstract

The purpose of the study was to identify the reasons for the excessive consumption of mankind and to find ways to shift to responsible consumption. Works of classics in the field of economy and sociology, as well as trends of the modern market of goods and services, were analyzed. The economy of joint consumption is called the economy of the future, the society actively seeks ways of its application, reconsiders the importance of ownership.

Suggested Citation

  • Tatiana Beregovskaya & Svetlana Grishaeva, 2019. "Analysis Of Tendencies Of Consumer Behavior Development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
    • Handle: RePEc:mmb:journl:articl_v4_3_19
    as

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    File URL: http://www.marketing-mba.ru/article/v4_19/Beregovskaya.pdf
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    More about this item

    Keywords

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    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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