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The Identification Of A Profile Of The Wellness Tourism Consumer

Author

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  • Ban Olimpia

    () (Universitatea din Oradea, Stiinte Economice)

Abstract

The aim of the current research is to establish whether there is a connection between the socio-demographic features of the potential consumers and the predilection towards the wellness consumerism, in order to evaluate the potential wellness market in Ro

Suggested Citation

  • Ban Olimpia, 2009. "The Identification Of A Profile Of The Wellness Tourism Consumer," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 2(1), pages 40-45, May.
  • Handle: RePEc:ora:journl:v:2:y:2009:i:1:p:40-45
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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v2-economy-and-business-administration/05.pdf
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    More about this item

    Keywords

    wellness tourism; research; consumer; characteristics;

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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