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Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context

Author

Listed:
  • Khandoker Mahmudur Rahman

    () (Othman Yeop Abdullah Graduate School of Business Universiti Utara Malaysia)

  • Nor Azila Mohd Noor

    () (Othman Yeop Abdullah Graduate School of Business Universiti Utara Malaysia)

Abstract

The global demand for organic foods has inspired the academicians and practicing professionals to explore consumer purchase behavior in this sector. The multiple promises that organic foods hold for the future – like sustainable food production, food safety, food security, nutrition and reduction of green-house gases – all might have influenced the recent rise of behavioral research in the organic food sector. Interestingly, Bangladesh has been a producer of organic foods since the early ‘80s; however, only a handful of studies could be traced that actually studied consumer behavior in this sector. The current paper explored the important roles that organic foods might play in Bangladesh, synthesized findings of past studies under Bangladesh context, and justified probable areas that might be investigated in future. Therefore, plausible gaps were explored in the existing literature pertaining to Bangladesh context and a tentative research agenda for future researchers was proposed.

Suggested Citation

  • Khandoker Mahmudur Rahman & Nor Azila Mohd Noor, 2016. "Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 45-50.
  • Handle: RePEc:sgm:jmcbem:v:1:i:3:y:2016:p:42-50
    as

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    File URL: http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_3/JMCBEM_1%283%29-2016_4Rahman,_Noor.pdf
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    References listed on IDEAS

    as
    1. Osteen, Craig D. & Vasavada, Utpal, 2012. "Agricultural Resources and Environmental Indicators, 2012 Edition," Economic Information Bulletin 132048, United States Department of Agriculture, Economic Research Service.
    2. Prashant Trivedi, 2015. "A conceptual model for driving green purchase among indian consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 49-59.
    3. S. S. M. Sadrul Huda & Ahmed Taneem Muzaffar & Jashim Uddin Ahmed, 2008. "The Perception on Food Quality among Urban People," AIUB Bus Econ Working Paper Series AIUB-BUS-ECON-2008-17, American International University-Bangladesh (AIUB), Office of Research and Publications (ORP), revised May 2008.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    organic food purchase behavior; organic foods in Bangladesh; roles of organic foods in a developing country; behavior of organic foods consumer; green marketing and organic foods.;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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