IDEAS home Printed from https://ideas.repec.org/a/ege/journl/v4y2004i1p79-84.html
   My bibliography  Save this article

Pazarlamada Elektronik Posta Kullanimi

Author

Listed:
  • Mert Uydaci

    () (Marmara Universitesi, Sosyal Bilimler Meslek Yüksek Okulu)

Abstract

Son on yildir pazarlamacilar, degisen pazar kosullari ve tuketici ihtiyaclari nedeniyle tuketicilerle daha cabuk ve daha hizli iletisim kurmak icin degisik pazarlama teknikleri arayisina girmislerdir. Bunun neticesinde dogrudan pazarlama genis bir kullanim alani bulmustur. Internet’in en kullanisli iletisim araclarindan biri haline gelmesiyle, dogrudan pazarlama tekniklerinden biri olan elektronik postayla pazarlama tuketicilerle iletisim kurmanin onemli bir metodu olmustur. Elektronik posta ile pazarlama etkili ve verimli bir sekilde tuketicilerle iletisim kurmaktadir. Elektronik posta ile pazarlama ile kisisellestirilmis, ilgili ve daha etkili mesajlar verebilmektedirler. Elektronik posta ile pazarlamanin kurallarina uyuldugunda basari kacinilmazdir.

Suggested Citation

  • Mert Uydaci, 2004. "Pazarlamada Elektronik Posta Kullanimi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 4(1), pages 79-84.
  • Handle: RePEc:ege:journl:v:4:y:2004:i:1:p:79-84
    as

    Download full text from publisher

    File URL: http://www.onlinedergi.com/MakaleDosyalari/51/PDF2004_1_8.pdf
    Download Restriction: no

    File URL: http://www.onlinedergi.com/eab/arsiv/arsivDetay.aspx?yil=2004&peryot=1
    File Function: Website of the journal issue
    Download Restriction: no

    More about this item

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ege:journl:v:4:y:2004:i:1:p:79-84. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Baris Gök). General contact details of provider: http://edirc.repec.org/data/iiegetr.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.