IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this article or follow this journal

Pazarlamada Elektronik Posta Kullanimi

  • Mert Uydaci

    ()

    (Marmara Universitesi, Sosyal Bilimler Meslek Yüksek Okulu)

Registered author(s):

    Son on yildir pazarlamacilar, degisen pazar kosullari ve tuketici ihtiyaclari nedeniyle tuketicilerle daha cabuk ve daha hizli iletisim kurmak icin degisik pazarlama teknikleri arayisina girmislerdir. Bunun neticesinde dogrudan pazarlama genis bir kullanim alani bulmustur. Internet’in en kullanisli iletisim araclarindan biri haline gelmesiyle, dogrudan pazarlama tekniklerinden biri olan elektronik postayla pazarlama tuketicilerle iletisim kurmanin onemli bir metodu olmustur. Elektronik posta ile pazarlama etkili ve verimli bir sekilde tuketicilerle iletisim kurmaktadir. Elektronik posta ile pazarlama ile kisisellestirilmis, ilgili ve daha etkili mesajlar verebilmektedirler. Elektronik posta ile pazarlamanin kurallarina uyuldugunda basari kacinilmazdir.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.onlinedergi.com/MakaleDosyalari/51/PDF2004_1_8.pdf
    Download Restriction: no

    File URL: http://www.onlinedergi.com/eab/arsiv/arsivDetay.aspx?yil=2004&peryot=1
    File Function: Website of the journal issue
    Download Restriction: no

    Article provided by Ege University Faculty of Economics and Administrative Sciences in its journal Ege Academic Review.

    Volume (Year): 4 (2004)
    Issue (Month): 1 ()
    Pages: 79-84

    as
    in new window

    Handle: RePEc:ege:journl:v:4:y:2004:i:1:p:79-84
    Contact details of provider: Web page: http://iibf.ege.edu.tr/ENG/
    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:ege:journl:v:4:y:2004:i:1:p:79-84. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Baris Gök)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.