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New Methodologies And Tendencies In Qualitative Marketing Research

Author

Listed:
  • Arcadie Hinescu

    () (1 Decembrie 1918 University of Alba Iulia, Romania)

  • Ionela Gavrila-Paven

    () (1 Decembrie 1918 University of Alba Iulia, Romania)

Abstract

ABSTRACT : In this paper we will approach another qualitative marketing research type based ona new relation – from laboratory to reality . In fact believe and do not research is an oldsaying stepped out of the marketing specialists’ vocabulary. The increased competition and thequick rhythm of the technologies’ evolution and together with them of the products and services areengines that are pushing and imposing a permanent adjustment of the offer to the higher exigenciesof the consumers. Romanian consumer entered later in the crazy race of the consumption society.He was, at the beginning, confronted with the diversity alternatives and he was surprised that hedid not have to wait like before. Such as accommodating with good is not very difficult, we, theRomanians, skip of stages and we adjusted to the new stile.

Suggested Citation

  • Arcadie Hinescu & Ionela Gavrila-Paven, 2008. "New Methodologies And Tendencies In Qualitative Marketing Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-54.
  • Handle: RePEc:alu:journl:v:2:y:2008:i:10:p:54
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    Keywords

    qualitative marketing research; consumers; tendencies; competition;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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