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Tuketicilerin Satin Alma Davranisinda Cevre Bilincinin Etkileri

Author

Listed:
  • Burcu Aracioglu

    () (Ege Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • Rezan Tatlidil

    () (Ege Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

Abstract

Tuketicilerin, sanayilesme surecini izleyen donemlerde goz ardi edilen ancak ozellikle son on yil icinde etkileri oldukca artan cevre kirliligine yonelik olarak, duyarliliklarinin arttigi gorulmektedir. Tuketiciler ellerindeki satin alma gucuyle isletmelerin sorumluluklarinin farkina varmalarini ve cevreyi koruyacak uygulamalara yonelmelerini de saglamaktadirlar. Tuketicilerin bilinc duzeyinde meydana gelen artis ve buna bagli olarak cevreye zarar vermeyen urunlere yonelmeleri ve satin alma davranislarinda cevre bilincinin daha da etkili olmasiyla birlikte, isletmelerin de “yesil isletmecilik”, “cevreci pazarlama” gibi kavramlarla tanimlanabilen faaliyetlere yoneldikleri gorulmektedir. Bu kapsamda calismada oncelikle tuketicilerin cevre bilinc duzeyleri irdelenecek, daha sonra ise cevre bilincinin satin alma davranisina etkileri degerlendirilmeye calisilacaktir.

Suggested Citation

  • Burcu Aracioglu & Rezan Tatlidil, 2009. "Tuketicilerin Satin Alma Davranisinda Cevre Bilincinin Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(2), pages 435-461.
  • Handle: RePEc:ege:journl:v:9:y:2009:i:2:p:435-461
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    Cited by:

    1. Baran Tamer & Popescu Catalin, 2016. "Generation Z Attitudes Toward Green Marketing: A Cross Country And Gender Analysis," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 6-9, June.

    More about this item

    Keywords

    Tuketici Satin Alma Davranisi; Cevre Bilinci; Cevreci Tuketici;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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