IDEAS home Printed from https://ideas.repec.org/a/ege/journl/v7y2007i1p117-132.html
   My bibliography  Save this article

Sosyal Pazarlama: Engeller ve Oneriler

Author

Listed:
  • Gul Bayraktaroglu

    () (Dokuz Eylul Universitesi, Isletme Fakultesi, Ingilizce Isletme Bolumu)

  • Burcu Ilter

    () (Dokuz Eylul Universitesi, Isletme Fakultesi, Ingilizce Isletme Bolumu)

Abstract

Pazarlama, yasamin her alaninda kullanilmaktadir. Ureticiler urettikleri urun ve hizmetleri pazarlarken; bir is basvurusunda kisi kendini; politika alaninda partiler, fikirlerini pazarlamaktadirlar. Ayni sekilde toplumun yarari icin birtakim davranislar da pazarlanabilir. Ornegin, toplumun sigara icmemesi icin ‘sigara icmeme davranisi’ pazarlanabilir. Kar amaci gutmeyen sivil toplum kuruluslari ve devlet tarafindan yurutulen ve toplum yararina hizmet eden pazarlama uygulamalari, sosyal pazarlama olarak adlandirilmaktadir. Sosyal pazarlama, icinde bulundugu pazarin yapisi ve cevresel faktorlerin yani sira kendine ozgu birtakim ozelliklerinden dolayi geleneksel pazarlama uygulamalarindan farklilik gostermekte ve birtakim farkli sorunlarla karsilasmaktadir. Bu calismada sosyal pazarlama kavrami ve karsilasilan sorunlar tartisilmakta, bu sorunlarin ustesinden gelerek daha etkin sosyal pazarlama programlarinin hazirlanmasi konusunda oneriler getirilmektedir.

Suggested Citation

  • Gul Bayraktaroglu & Burcu Ilter, 2007. "Sosyal Pazarlama: Engeller ve Oneriler," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 7(1), pages 117-132.
  • Handle: RePEc:ege:journl:v:7:y:2007:i:1:p:117-132
    as

    Download full text from publisher

    File URL: http://www.onlinedergi.com/MakaleDosyalari/51/PDF2007_1_7.pdf
    Download Restriction: no

    File URL: http://www.onlinedergi.com/eab/arsiv/arsivDetay.aspx?yil=2007&peryot=1
    File Function: Website of the journal issue
    Download Restriction: no

    More about this item

    Keywords

    Sosyal pazarlama;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ege:journl:v:7:y:2007:i:1:p:117-132. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Baris Gök). General contact details of provider: http://edirc.repec.org/data/iiegetr.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.