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Market Research To Determine The Feasibility Of Implementing An English Language Teaching School In Villahermosa, Tabasco, Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermosa, Tabasco

Author

Listed:
  • Rosario Cruz Solís
  • Juan Carlos Mandujano Contreras
  • María Fernanda Ramos Alegría
  • Concepción Reyes de la Cruz

Abstract

This study conducts a market study to determine the feasibility of implementing a school for teaching English in the city of Villahermosa, Tabasco. This research was prompted by the low level of English proficiency among the inhabitants of the state of Tabasco, whose English is below the national average. The importance of conducting this market research is to obtain information to implement strategies that will allow the new English school have a competitive advantage over those already established in the city. In addition, the hope is to provide the population with English Language skills. From this research we concluded that a new English school will be accepted in the population of 26-40 years olds, if it offers the population the possibility to develop basic skills to ensure a proper communication in this language.

Suggested Citation

  • Rosario Cruz Solís & Juan Carlos Mandujano Contreras & María Fernanda Ramos Alegría & Concepción Reyes de la Cruz, 2017. "Market Research To Determine The Feasibility Of Implementing An English Language Teaching School In Villahermosa, Tabasco, Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(1), pages 65-77.
    • Handle: RePEc:ibf:rgnego:v:5:y:2017:i:1:p:65-77
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    More about this item

    Keywords

    Consumer Research; Marketing; Consumers;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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