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Issues Concerning The Role Of Promotion For Tax Authorities


  • Carmen Comaniciu
  • Liliana Bunescu

    (Lucian Blaga University of Sibiu Faculty of Economics)


Tax administration having as general objectives fighting against tax evasion, business support, modernization and improvement of procedures, prevention of tax evasion during collection, improving the collection of budgetary debts wants to be a modern administration that rely on principles of efficiency, transparency and responsibility. How the objectives of tax administration are known? Does everyone understand the objectives of tax administration? Do taxpayers know that major strategic orientation of the tax administration is the attention to expectations of citizens and businesses? What are the actions that can improve and stimulate the relationship taxpayer – tax administration? Through this article we intend to present a number of aspects of marketing policy that can be implemented by the institutions with attributions in tax administration to promote the image among taxpayers and thus provide the answer to the above questions.

Suggested Citation

  • Carmen Comaniciu & Liliana Bunescu, 2012. "Issues Concerning The Role Of Promotion For Tax Authorities," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(40), pages 134-140.
  • Handle: RePEc:aio:aucsse:v:3:y:2012:i:40:p:134-140

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    tax administration; promotion policy; public marketing; taxation; taxpayers;

    JEL classification:

    • H19 - Public Economics - - Structure and Scope of Government - - - Other
    • H29 - Public Economics - - Taxation, Subsidies, and Revenue - - - Other
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other


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