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Analysis of Consumers Profile as an Important Tool for Tourism Development

Author

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  • Eleina QIRICI

    () (Korca’s University, Marketing-Tourism Department, Korca, Albania)

Abstract

Tourism plays an important role in contributing to cultural exchange and sustainable development. On the one hand, it involves a short-term consumer experience of other locales. Tourist can play and leave, remaining isolated from negative impacts at the local level. On the other hand, tourism may increase recognition of the importance of respecting cultural diversity and developing an identity as a world citizen. Consumer can play a major role in the transformation of societies towards sustainability. Tourism is heterogeneous in nature, made up of many different types of traveler, seeking a wide range of tourism products. Tourist demand depends on the availability of time and money, on images, perceptions and attitudes. Tourists want experiences not places. This paper has aimed to give motivations and behaviors of tourists and new trends in seeking of destinations, which are very important about the tourist supply. The results of the analysis for the tourist’s profile can be used by actors of tourism in the area, who are interested in planning and development of tourism.

Suggested Citation

  • Eleina QIRICI, 2011. "Analysis of Consumers Profile as an Important Tool for Tourism Development," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 1(7), pages 1-12, December.
  • Handle: RePEc:spp:jkmeit:1222
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    Keywords

    motivations; profile’s tourist; consumer; cultural diversity;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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