Genesis and Evolution of Market Share Predictive Models
The time borders in market share predictive modeling evolution have been set as a result of a critical perusal of the leading scientific research papers, which cover the period from 1950 to our days. Five evolution stages have been identified: (1) Stage of origin of market share predictive models: 1951-1965; (2) Stage of realistic market share predictive models: 1966-1969; (3) Stage of logically consistent market share predictive models: 1970-1988; (4) Stage of maturity in market share predictive modeling: 1989-2004; (5) Stage of analytical reengineering of market share predictive modeling: after 2004. The types of models representative of every evolution stage, as well as some of their advantages and disadvantages, have been discussed.
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Volume (Year): (2007)
Issue (Month): 2 ()
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- repec:dgr:rugsom:00f20 is not listed on IDEAS
- Gregory S. Carpenter & Lee G. Cooper & Dominique M. Hanssens & David F. Midgley, 1988. "Modeling Asymmetric Competition," Marketing Science, INFORMS, vol. 7(4), pages 393-412.
- Philip Kotler, 1965. "Competitive Strategies for New Product Marketing Over the Life Cycle," Management Science, INFORMS, vol. 12(4), pages B104-B119, December.
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- Paul Farris & James Olver & Cornelis De Kluyver, 1989. "The Relationship Between Distribution and Market Share," Marketing Science, INFORMS, vol. 8(2), pages 107-128.
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