Genesis and Evolution of Market Share Predictive Models
The time borders in market share predictive modeling evolution have been set as a result of a critical perusal of the leading scientific research papers, which cover the period from 1950 to our days. Five evolution stages have been identified: (1) Stage of origin of market share predictive models: 1951-1965; (2) Stage of realistic market share predictive models: 1966-1969; (3) Stage of logically consistent market share predictive models: 1970-1988; (4) Stage of maturity in market share predictive modeling: 1989-2004; (5) Stage of analytical reengineering of market share predictive modeling: after 2004. The types of models representative of every evolution stage, as well as some of their advantages and disadvantages, have been discussed.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): (2007)
Issue (Month): 2 ()
|Contact details of provider:|| Postal: |
Phone: (+359 2) 810 40 18
Fax: (+359 2) 988 21 08
Web page: http://www.iki.bas.bg
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Gregory S. Carpenter & Lee G. Cooper & Dominique M. Hanssens & David F. Midgley, 1988. "Modeling Asymmetric Competition," Marketing Science, INFORMS, vol. 7(4), pages 393-412.
- Brodie, Roderick J. & Bonfrer, Andre, 1994. "Conditions when market share models are useful for forecasting: further empirical results," International Journal of Forecasting, Elsevier, vol. 10(2), pages 277-285, September.
- Philip Kotler, 1965. "Competitive Strategies for New Product Marketing Over the Life Cycle," Management Science, INFORMS, vol. 12(4), pages B104-B119, December.
- David J. Reibstein & Paul W. Farris, 1995. "Market Share and Distribution: A Generalization, a Speculation, and Some Implications," Marketing Science, INFORMS, vol. 14(3_supplem), pages G190-G202.
- Danaher, Peter J., 1994. "Comparing naive with econometric market share models when competitors' actions are forecast," International Journal of Forecasting, Elsevier, vol. 10(2), pages 287-294, September.
- Marnik G. Dekimpe & Dominique M. Hanssens, 1995. "Empirical Generalizations About Market Evolution and Stationarity," Marketing Science, INFORMS, vol. 14(3_supplem), pages G109-G121.
- Paul Farris & James Olver & Cornelis De Kluyver, 1989. "The Relationship Between Distribution and Market Share," Marketing Science, INFORMS, vol. 8(2), pages 107-128.
- repec:ner:tilbur:urn:nbn:nl:ui:12-358840 is not listed on IDEAS
When requesting a correction, please mention this item's handle: RePEc:bas:econst:y:2007:i:2:p:117-148. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Diana Dimitrova)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.