Competitive Strategies for New Product Marketing Over the Life Cycle
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- Richards, Timothy J. & Patterson, Paul M., 2000. "New Varieties And The Returns To Commodity Promotion: The Case Of Fuji Apples," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), April.
- Marusia Ivanova, 2007. "Genesis and Evolution of Market Share Predictive Models," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 117-148.
- Awi Federgruen & Nan Yang, 2009. "Competition Under Generalized Attraction Models: Applications to Quality Competition Under Yield Uncertainty," Management Science, INFORMS, pages 2028-2043.
- Mesak, Hani I. & Ellis, T. Selwyn, 2009. "On the superiority of pulsing under a concave advertising market potential function," European Journal of Operational Research, Elsevier, vol. 194(2), pages 608-627, April.
- Richards, Timothy J. & Patterson, Paul M., 1998.
"New Varieties and the Returns to Commodity Promotion: Washington Fuji Apples,"
28541, Arizona State University, Morrison School of Agribusiness and Resource Management.
- Richards, Timothy J. & Patterson, Paul M., 1998. "New Varieties And The Returns To Commodity Promotion: Washington Fuji Apples," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20784, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Ana-Irina Nicolau & Adina Musetescu & Oana Mionel, 2014. "Stages in the Evolution of Marketing as a Discipline," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, pages 166-169.
- Suman Basuroy & Dung Nguyen, 1998. "Multinomial Logit Market Share Models: Equilibrium Characteristics and Strategic Implications," Management Science, INFORMS, pages 1396-1408.
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