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New Varieties And The Returns To Commodity Promotion: Washington Fuji Apples

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  • Richards, Timothy J.
  • Patterson, Paul M.

Abstract

The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a base-scenario benefit-cost ratio of 11.98.

Suggested Citation

  • Richards, Timothy J. & Patterson, Paul M., 1998. "New Varieties And The Returns To Commodity Promotion: Washington Fuji Apples," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20784, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea98:20784
    DOI: 10.22004/ag.econ.20784
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    Cited by:

    1. Richards, Timothy J. & Padilla, Luis, 2001. "Commodity R&D, Patenting, And Promotion," 2001 Annual meeting, August 5-8, Chicago, IL 20497, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Govindasamy, Ramu & Schilling, Brian J. & Sullivan, Kevin P. & Turvey, Calum G. & Brown, Logan & Puduri, Venkata S., 2004. "Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey," P Series 36728, Rutgers University, Department of Agricultural, Food and Resource Economics.
    3. Govindasamy, Ramu & Sullivan, Kevin P. & Puduri, Venkata S. & Schilling, Brian J. & Brown, Logan, 2005. "Consumer Awareness of the Jersey Fresh Promotional Program," P Series 36729, Rutgers University, Department of Agricultural, Food and Resource Economics.
    4. Richards, Timothy J. & Padilla, Luis, 2002. "Commodity R&D And Promotion," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(3), pages 1-15, December.

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