Commodity R&D And Promotion
Considerable evidence exists of high returns to public and private investment in commodity research and development programs. This study investigates the potential returns to product research, development, and marketing in a dynamic commodity-market model. Theoretical hypotheses derived from the solution to this model are tested in an empirical example of Washington apples. Estimation results show that, despite significant spillovers to research and promotion expenditure in this industry, there is nonetheless considerable latitude to increase annual sales.
Volume (Year): 34 (2002)
Issue (Month): 03 (December)
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"New Varieties And The Returns To Commodity Promotion: Washington Fuji Apples,"
1998 Annual meeting, August 2-5, Salt Lake City, UT
20784, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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