IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Optimal investment in generic advertising and research: The case of the Canadian supply-managed egg market

Listed author(s):
  • K. M. Chyc

    (Department of Agricultural Economics and Business, University of Guelph)

  • E. W. Goddard

    (Department of Agricultural Economics and Business, University of Guelph)

Cooperative producer organizations face the choice of investing producer dollars in a number of ways including basic research and advertising. An empirical model is specified for the Canadian supply-managed egg market to determine whether producers should invest in research, advertising, or both. Results suggest that without financial restrictions producers should invest more in advertising than they currently do and also invest significantly in basic research. For any commodity, the results will be dependent on price elasticities of supply and demand as well as measured responses to advertising and research.

To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.

Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 10 (1994)
Issue (Month): 2 ()
Pages: 145-166

in new window

Handle: RePEc:wly:agribz:v:10:y:1994:i:2:p:145-166
DOI: 10.1002/1520-6297(199403/04)10:2<145::AID-AGR2720100205>3.0.CO;2-3
Contact details of provider: Web page:

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

in new window

  1. A. Aykac & M. Corstjens & D. Gautschi & I. Horowitz, 1989. "Estimation Uncertainty and Optimal Advertising Decisions," Management Science, INFORMS, vol. 35(1), pages 42-50, January.
  2. A. K. Enamul Haque & Glenn Fox & George L. Brinkman, 1989. "Product Market Distortions and the Returns to Federal Laying-Hen Research in Canada," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 37(1), pages 29-46, 03.
  3. N/A, 1989. "Annual Report," Evaluation Review, , vol. 13(3), pages 320-320, June.
Full references (including those not matched with items on IDEAS)

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:10:y:1994:i:2:p:145-166. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing)

or (Christopher F. Baum)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.