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Assessing the Effectiveness of Fluid Milk Advertising in Ontario

Author

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  • E.W. Goddard
  • A. Tielu

Abstract

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Suggested Citation

  • E.W. Goddard & A. Tielu, 1988. "Assessing the Effectiveness of Fluid Milk Advertising in Ontario," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 36(2), pages 261-278, July.
  • Handle: RePEc:bla:canjag:v:36:y:1988:i:2:p:261-278
    DOI: j.1744-7976.1988.tb03275.x
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    File URL: http://hdl.handle.net/10.1111/j.1744-7976.1988.tb03275.x
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    Citations

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    Cited by:

    1. Kinnucan, Henry W. & Myrland, Oystein, 2002. "Relationship Between Partial and Total Responses to Advertising with Application to U.S. Meats," Research Bulletins 122634, Cornell University, Department of Applied Economics and Management.
    2. Chen, Kevin Z. & Weerahewa, Jeevika, 1998. "Regulation, Market Power, And Advertising Effectiveness," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 0(Number 2), pages 1-9, October.
    3. MacIntosh, Robin, 1990. "Household Demand for Fluid Milk in Sydney: Results of a Household Survey," 1990 Conference (34th), February 13-15, 1990, Brisbane, Australia 145204, Australian Agricultural and Resource Economics Society.
    4. Goddard, Ellen W. & Conboy, Paula, 1993. "Optimal International Promotion Expenditure for Differentiated Products," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 0(Number 01), pages 1-13, April.
    5. Alston, Julian M. & Carman, Hoy F. & Chalfant, James A. & Crespi, John M. & Sexton, Richard J. & Venner, Raymond J., 1998. "The California Prune Board's Promotion Program: An Evaluation," Research Reports 11926, University of California, Davis, Giannini Foundation.
    6. Kinnucan, Henry W. & Belleza, Evelyn T., 1995. "Price and Quantity Effects of Canada's Dairy Advertising Programs," Agricultural and Resource Economics Review, Cambridge University Press, vol. 24(02), pages 199-210, October.
    7. Meilke, Karl D. & Sarker, Rakhal & Le Roy, Danny G., 1996. "Analyzing The Potential For Increased Trade In Dairy Products: A Canadian Perspective," Proceedings of the 2nd Agricultural and Food Policy Systems Information Workshop, 1996: Understanding Canada\United States Dairy Disputes 16959, Farm Foundation, Agricultural and Food Policy Systems Information Workshops.
    8. Cox, Thomas L., 1989. "A Demand Systems Approach to the Analysis of Commodity Promotion Programs: The Case of Canadian Fats and Oils," Staff Papers 200478, University of Wisconsin-Madison, Department of Agricultural and Applied Economics.
    9. Richards, Timothy J. & Patterson, Paul M., 1998. "New Varieties And The Returns To Commodity Promotion: Washington Fuji Apples," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20784, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    10. Freebairn, John W. & Alston, Julian M., 2001. "Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 0(Issue 1), pages 1-29.
    11. Xiao, Hui & Kinnucan, Henry W. & Kaiser, Harry M., 1998. "Advertising, Structural Change, And U.S. Non-Alcoholic Beverage Demand," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20885, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    12. Norman, Ben & Goddard, Ellen W., 1999. "Factors Affecting Cheese Trade in Asia," 1999 Conference (43th), January 20-22, 1999, Christchurch, New Zealand 124094, Australian Agricultural and Resource Economics Society.
    13. Briz, Julian & Ward, Ronald W. & de Felipe, Isabel, 1998. "Habit Formation And Demand System Estimates For Fluid Milk In Spain," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 0(Issue 4), pages 1-17.
    14. Ronald B. Larson, 1992. "Marketing agricultural products with coupons," Agribusiness, John Wiley & Sons, Ltd., vol. 8(5), pages 485-492.
    15. Xiao, Hui & Kinnucan, Henry W. & Kaiser, Harry M., 1998. "Advertising, Structural Change, and U.S. Non-Alcoholic Drink Demand," Research Bulletins 122688, Cornell University, Department of Applied Economics and Management.

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