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Assessing the Effectiveness of Fluid Milk Advertising in Ontario

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  • E.W. Goddard
  • A. Tielu

Abstract

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Suggested Citation

  • E.W. Goddard & A. Tielu, 1988. "Assessing the Effectiveness of Fluid Milk Advertising in Ontario," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 36(2), pages 261-278, July.
  • Handle: RePEc:bla:canjag:v:36:y:1988:i:2:p:261-278
    DOI: j.1744-7976.1988.tb03275.x
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    File URL: http://hdl.handle.net/10.1111/j.1744-7976.1988.tb03275.x
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    Citations

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    Cited by:

    1. MacIntosh, Robin, 1990. "Household Demand for Fluid Milk in Sydney: Results of a Household Survey," 1990 Conference (34th), February 13-15, 1990, Brisbane, Australia 145204, Australian Agricultural and Resource Economics Society.
    2. Alston, Julian M. & Carman, Hoy F. & Chalfant, James A. & Crespi, John M. & Sexton, Richard J. & Venner, Raymond J., 1998. "The California Prune Board's Promotion Program: An Evaluation," Research Reports 11926, University of California, Davis, Giannini Foundation.
    3. Xiao, Hui & Kinnucan, Henry W. & Kaiser, Harry M., 1998. "Advertising, Structural Change, And U.S. Non-Alcoholic Beverage Demand," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20885, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Briz, Julian & Ward, Ronald W. & de Felipe, Isabel, 1998. "Habit Formation And Demand System Estimates For Fluid Milk In Spain," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 1(04).
    5. Kinnucan, Henry W. & Belleza, Evelyn T., 1995. "Price And Quantity Effects Of Canada'S Dairy Adverstising Programs," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 24(2), October.
    6. Xiao, Hui & Kinnucan, Henry W. & Kaiser, Harry M., 1998. "Advertising, Structural Change, and U.S. Non-Alcoholic Drink Demand," Research Bulletins 122688, Cornell University, Department of Applied Economics and Management.
    7. Chen, Kevin Z. & Weerahewa, Jeevika, 1998. "Regulation, Market Power, And Advertising Effectiveness," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(2), October.
    8. Meilke, Karl D. & Sarker, Rakhal & Le Roy, Danny G., 1996. "Analyzing The Potential For Increased Trade In Dairy Products: A Canadian Perspective," Understanding Canada\United States Dairy Disputes; Proceedings of the 2nd Canada\U.S. Agricultural and Food Policy Systems Information Workshop-1996 16959, Farm Foundation, Agricultural and Food Policy Systems Information Workshops.
    9. Kinnucan, Henry W. & Myrland, Oystein, 2002. "Relationship Between Partial and Total Responses to Advertising with Application to U.S. Meats," Research Bulletins 122634, Cornell University, Department of Applied Economics and Management.
    10. Richards, Timothy J. & Patterson, Paul M., 1998. "New Varieties and the Returns to Commodity Promotion: Washington Fuji Apples," Working Papers 28541, Arizona State University, Morrison School of Agribusiness and Resource Management.
    11. Freebairn, John W. & Alston, Julian M., 2001. "Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 45(1), March.
    12. Ronald B. Larson, 1992. "Marketing agricultural products with coupons," Agribusiness, John Wiley & Sons, Ltd., vol. 8(5), pages 485-492.
    13. Goddard, Ellen W. & Conboy, Paula, 1993. "Optimal International Promotion Expenditure for Differentiated Products," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 61(01), April.
    14. Norman, Ben & Goddard, Ellen W., 1999. "Factors Affecting Cheese Trade in Asia," 1999 Conference (43th), January 20-22, 1999, Christchurch, New Zealand 124094, Australian Agricultural and Resource Economics Society.

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