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Optimal International Promotion Expenditure for Differentiated Products

Author Info

Listed author(s):
  • Goddard, Ellen W.
  • Conboy, Paula

Abstract

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File URL: http://purl.umn.edu/10319
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Article provided by Australian Agricultural and Resource Economics Society in its journal Review of Marketing and Agricultural Economics.

Volume (Year): 61 (1993)
Issue (Month): 01 (April)
Pages:

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Handle: RePEc:ags:remaae:10319
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Keywords: Marketing;

References listed on IDEAS
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  1. Forker, Olan D., 1990. "Advertising and Promotion Investment: What Is the Right Level?," Staff Papers 121547, Cornell University, Department of Applied Economics and Management.
  2. E.W. Goddard & A. Tielu, 1988. "Assessing the Effectiveness of Fluid Milk Advertising in Ontario," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 36(2), pages 261-278, 07.
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Cited by:

  1. Richards, Timothy J. & Patterson, Paul M., 2000. "New Varieties And The Returns To Commodity Promotion: The Case Of Fuji Apples," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), April.
  2. Kinnucan, Henry W., 1999. "Advertising Traded Goods," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(01), July.
  3. Kinnucan, Henry W. & Xiao, Hui, 1996. "A Theory of Nonprice Export Promotion with Application to USDA's Subsidy Programs," Research Bulletins 122991, Cornell University, Department of Applied Economics and Management.
  4. Sellen, Daniel & Goddard, Ellen W., 1997. "Research And Advertising Decisions In An Open Economy: The Case Of Colombian Milds Coffee," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(2), July.
  5. Holloway, Garth J. & Peyton, L. James & Griffith, Garry R., 2000. "Was the Australian Meat and Live-stock Corporation's advertising efficient?," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 44(1), March.
  6. Kinnucan, Henry W. & Xiao, Hui & Yu, Shixue, 2000. "Relative Effectiveness Of Usda'S Nonprice Export Promotion Instruments," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 25(02), December.
  7. Henry W. Kinnucan & Øystein Myrland, 2003. "Free-rider effects of generic advertising: The case of salmon," Agribusiness, John Wiley & Sons, Ltd., vol. 19(3), pages 315-324.
  8. Freebairn, John W. & Alston, Julian M., 2001. "Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 45(1), March.
  9. Ding, Lily & Kinnucan, Henry W., 1996. "Market Allocation Rules For Nonprice Promotion With Farm Programs: U.S. Cotton," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 21(02), December.

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