Optimal International Promotion Expenditure for Differentiated Products
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Volume (Year): 61 (1993)
Issue (Month): 01 (April)
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- Forker, Olan D., 1990. "Advertising and Promotion Investment: What Is the Right Level?," Staff Papers 121547, Cornell University, Department of Applied Economics and Management.
- E.W. Goddard & A. Tielu, 1988. "Assessing the Effectiveness of Fluid Milk Advertising in Ontario," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 36(2), pages 261-278, 07.