IDEAS home Printed from https://ideas.repec.org/p/ags/uguaeb/258816.html
   My bibliography  Save this paper

The Effect of Nutritional Information on Attitude and Consumption of Butter

Author

Listed:
  • Cavaggioni, Margherita
  • Goddard, Ellen
  • Funk, Thomas
  • Taylor, Daphne

Abstract

This study examines the impact of print advertisements and articles containing nutritional information on consumer attitudes and behavior. It was found that nutritional information in generic print advertisements did not significantly affect attitudes and behavior intentions for butter, but that nutritional information in articles did affect attitudes and intentions.

Suggested Citation

  • Cavaggioni, Margherita & Goddard, Ellen & Funk, Thomas & Taylor, Daphne, 1994. "The Effect of Nutritional Information on Attitude and Consumption of Butter," Department of Agricultural Economics and Business 258816, University of Guelph.
    • Handle: RePEc:ags:uguaeb:258816
    DOI: 10.22004/ag.econ.258816
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/258816/files/guelph-wp-032.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.258816?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mizerski, Richard W, 1982. "An Attribution Explanation of the Disproportionate Influence of Unfavorable Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 301-310, December.
    2. Hui-Shung Chang & Henry W. Kinnucan, 1991. "Advertising, Information, and Product Quality: The Case of Butter," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 73(4), pages 1195-1203.
    3. Ellen W. Goddard & Alex K. Amuah, 1989. "The Demand for Canadian Fats and Oils: A Case Study of Advertising Effectiveness," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(3), pages 741-749.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stavroula Malla & K. K. Klein & Taryn Presseau, 2020. "Have health claims affected demand for fats and meats in Canada?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(3), pages 271-287, September.
    2. Yadavalli, Anita & Jones, Keithly, 2014. "Does media influence consumer demand? The case of lean finely textured beef in the United States," Food Policy, Elsevier, vol. 49(P1), pages 219-227.
    3. Martin Browning & Lars Gårn Hansen & Sinne Smed, 2013. "Rational inattention or rational overreaction? Consumer reactions to health news," IFRO Working Paper 2013/14, University of Copenhagen, Department of Food and Resource Economics.
    4. Stavroula Malla & K. K. Klein & Taryn Presseau, 2022. "Has the Demand for Fats and Meats in the United States been Affected by the Health Claim on Risk of Coronary Heart Disease Issued by the Food and Drug Administration?," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 8(2), pages 97-118, April.
    5. Wim Verbeke & Ronald W. Ward & Jacques Viaene, 2000. "Probit analysis of fresh meat consumption in Belgium: Exploring BSE and television communication impact," Agribusiness, John Wiley & Sons, Ltd., vol. 16(2), pages 215-234.
    6. Garaus, Marion & Wagner, Udo, 2016. "Retail shopper confusion: Conceptualization, scale development, and consequences," Journal of Business Research, Elsevier, vol. 69(9), pages 3459-3467.
    7. Hattori, Keisuke & Higashida, Keisaku, 2014. "Misleading advertising and minimum quality standards," Information Economics and Policy, Elsevier, vol. 28(C), pages 1-14.
    8. Islam Hassouneh & Teresa Serra & José M. Gil, 2010. "Price transmission in the Spanish bovine sector: the BSE effect," Agricultural Economics, International Association of Agricultural Economists, vol. 41(1), pages 33-42, January.
    9. Xuan Yang & Xiao Li & Daning Hu & Harry Jiannan Wang, 2021. "Differential impacts of social influence on initial and sustained participation in open source software projects," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 72(9), pages 1133-1147, September.
    10. Zhang, Jason Q. & Craciun, Georgiana & Shin, Dongwoo, 2010. "When does electronic word-of-mouth matter? A study of consumer product reviews," Journal of Business Research, Elsevier, vol. 63(12), pages 1336-1341, December.
    11. Kent D. Messer & Todd M. Schmit & Harry M. Kaiser, 2005. "Optimal Institutional Mechanisms for Funding Generic Advertising: An Experimental Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(4), pages 1046-1060.
    12. Yan, Zhen & Zhou, Jie-hong, 2015. "Measuring consumer heterogeneous preferences for pork traits under media reports: choice experiment in sixteen traceability pilot cities, China," 2015 Conference, August 9-14, 2015, Milan, Italy 212609, International Association of Agricultural Economists.
    13. Flake, Oliver L. & Patterson, Paul M., 1999. "Health, Food Safety And Meat Demand," 1999 Annual meeting, August 8-11, Nashville, TN 21648, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    14. Easley, Richard W. & Bearden, William O. & Teel, Jesse E., 1995. "Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies," Journal of Business Research, Elsevier, vol. 34(2), pages 93-105, October.
    15. Richards, Timothy J. & Patterson, Paul M., 1998. "New Varieties and the Returns to Commodity Promotion: Washington Fuji Apples," Working Papers 28541, Arizona State University, Morrison School of Agribusiness and Resource Management.
    16. Capps, Oral & Seo, Seong-Cheon & Nichols, John P., 1997. "On the Estimation of Advertising Effects for Branded Products: An Application to Spaghetti Sauces," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 29(2), pages 291-302, December.
    17. repec:oup:jecgeo:v:50:y:2023:i:2:p:363-381. is not listed on IDEAS
    18. Cindy Chung & Peter Darke, 2006. "The consumer as advocate: Self-relevance, culture, and word-of-mouth," Marketing Letters, Springer, vol. 17(4), pages 269-279, December.
    19. Mandal, Bidisha, 2008. "Food Labels and Weight Loss: Evidence from the National Longitudinal Survey of Youth," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6200, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    20. Olbrich, Rainer & Jansen, Hans Christian & Hundt, Michael, 2017. "Effects of pricing strategies and product quality on private label and national brand performance," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 294-301.
    21. M. P. McCullough & T. L. Marsh & R. Huffaker, 2013. "Reconstructing market reactions to consumption harms," Applied Economics Letters, Taylor & Francis Journals, vol. 20(2), pages 173-179, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:uguaeb:258816. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/dagueca.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.