Probit analysis of fresh meat consumption in Belgium: Exploring BSE and television communication impact
This article focuses on factors influencing consumer decision making toward fresh meat consumption in Belgium. Discrete choice models are specified for explaining consumer decisions to decrease fresh meat consumption since the BSE-crisis and toward to the future. Demographic consumer characteristics, consumption frequency and attention to television coverage are included as explanatory variables in the models. A major focus is the impact of television, which has carried several negative reports about meat safety during recent years. Television coverage is found to have a highly negative impact on decision making toward fresh red meat consumption. Model estimation and computation of predicted probabilities reveal that the likelihood of cutting fresh meat consumption increases with greater attention given to television messages, as well as with the presence of young children in the household and with increasing age of the consumer. Interaction between attention to television and age reveals that younger people's decisions are more susceptive to media coverage. Heavy meat consumers are least likely to cut fresh meat consumption. Findings include implications for future livestock production and communication by the meat industry. [Econ-Lit citations: D120, L660, M390] © 2000 John Wiley & Sons, Inc.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Volume (Year): 16 (2000)
Issue (Month): 2 ()
|Contact details of provider:|| Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Anderson Reynolds & Ellen Goddard, 1991. "Structural Change in Canadian Meat Demand," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 39(2), pages 211-222, 07.
- M. Burton & M. Tomlinson & T. Young, 1994. "Consumers' Decisions Whether Or Not To Purchase Meat: A Double Hurdle Analysis Of Single Adult Households," Journal of Agricultural Economics, Wiley Blackwell, vol. 45(2), pages 202-212.
- Estrella, Arturo, 1998.
"A New Measure of Fit for Equations with Dichotomous Dependent Variables,"
Journal of Business & Economic Statistics,
American Statistical Association, vol. 16(2), pages 198-205, April.
- Arturo Estrella, 1997. "A new measure of fit for equations with dichotomous dependent variables," Research Paper 9716, Federal Reserve Bank of New York.
- Gary D. Thompson & Julia Kidwell, 1998. "Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(2), pages 277-287.
- Nicholas E. Piggott & James A. Chalfant & Julian M. Alston & Garry R. Griffith, 1996. "Demand Response to Advertising in the Australian Meat Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(2), pages 268-279.
- Rickertsen, Kyrre, 1996. "Structural Change and the Demand for Meat and Fish in Norway," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 23(3), pages 316-30.
- Kwamena K. Quagrainie & James Unterschultz & Michele Veeman, 1998. "Effects of Product Origin and Selected Demographics on Consumer Choice of Red Meats," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 46(2), pages 201-219, 07.
- John D. Jackson, 1997. "Effects of Health Information and Generic Advertising on U.S. Meat Demand," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(1), pages 13-23.
- Helen H. Jensen & John R. Schroeter, 1992.
"Television Advertising and Beef Demand: An Econometric Analysis of “Split-Cable” Household Panel Scanner Data,"
Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie,
Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 40(2), pages 271-294, 07.
- Jensen, Helen H. & Schroeter, John R., 1992. "Television Advertising and Beef Demand: An Econometric Analysis of 'Split-Cable' Household Panel Scanner Data," Staff General Research Papers 521, Iowa State University, Department of Economics.
- John G. Cragg & Russell S. Uhler, 1970. "The Demand for Automobiles," Canadian Journal of Economics, Canadian Economics Association, vol. 3(3), pages 386-406, August.
- Robert O. Herrmann & Rex H. Warland & Arthur Sterngold, 1997. "Who reacts to food safety scares?: Examining the Alar crisis," Agribusiness, John Wiley & Sons, Ltd., vol. 13(5), pages 511-520.
- Mizerski, Richard W, 1982. " An Attribution Explanation of the Disproportionate Influence of Unfavorable Information," Journal of Consumer Research, Oxford University Press, vol. 9(3), pages 301-10, December.
- Anderson, Eugene W & Shugan, Steven M, 1991. " Repositioning for Changing Preferences: The Case of Beef versus Poultry," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 219-32, September.
When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:16:y:2000:i:2:p:215-234. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing)or (Christopher F. Baum)
If references are entirely missing, you can add them using this form.