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Health, Food Safety And Meat Demand


  • Flake, Oliver L.
  • Patterson, Paul M.


For nearly two decades, the U.S. beef industry has faced a long term structural change, which has resulted in consumers shifting from beef to chicken. This shift has occurred due to consumer concerns on cholesterol consumption. More recently, this industry has confronted new challenges on the safety of beef, due to the potential presence of biological contaminants. This study incorporates a measure on food safety with a measure on health information in a meat demand system. Beef safety information is found to have a modest impact on beef demand, but is dominated by health information.

Suggested Citation

  • Flake, Oliver L. & Patterson, Paul M., 1999. "Health, Food Safety And Meat Demand," 1999 Annual meeting, August 8-11, Nashville, TN 21648, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea99:21648

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    References listed on IDEAS

    1. Kinnucan, Henry W. & Chang, Hui-Shung (Christie) & Venkateswaran, Meenakshi, 1993. "Generic Advertising Wearout," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 61(03), December.
    2. Nicholas E. Piggott & James A. Chalfant & Julian M. Alston & Garry R. Griffith, 1996. "Demand Response to Advertising in the Australian Meat Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(2), pages 268-279.
    3. John D. Jackson, 1997. "Effects of Health Information and Generic Advertising on U.S. Meat Demand," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(1), pages 13-23.
    4. Qingbin Wang & Helen Jensen & Steven Yen, 1996. "Impact of cholesterol information on US egg consumption: evidence from consumer survey data," Applied Economics Letters, Taylor & Francis Journals, vol. 3(3), pages 189-191.
    5. Deaton, Angus S & Muellbauer, John, 1980. "An Almost Ideal Demand System," American Economic Review, American Economic Association, vol. 70(3), pages 312-326, June.
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    Cited by:

    1. Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes & Rosa, Franco, 2005. "Influence of Product Perception and Quality Label Valuation on Consumer Decision. The Case of Beef in Italy and Spain," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24515, European Association of Agricultural Economists.
    2. Lerohl, Mel L. & Goddard, Ellen W. & Lomeli, Jose L., 2004. "Effects Of Advertising, Food Safety And Health Concerns On Meat Demand In Canada," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(01), March.
    3. Yeboah, Osei Agyemang & Naanwaab, Cephas B. & Otchere, Richmond, 2015. "Demand for Beef Associated with Country of Origin Labeling," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196859, Southern Agricultural Economics Association.
    4. Yadavalli, Anita & Jones, Keithly, 2014. "Does media influence consumer demand? The case of lean finely textured beef in the United States," Food Policy, Elsevier, vol. 49(P1), pages 219-227.


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