Forecasting in marketing
With the advent of advanced data collection techniques, there is an increased interest in using econometric models to support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses econometric models that are rarely, if ever, used elsewhere. This chapter deals with techniques to derive forecasts from these models. Due to the intrinsic non-linear nature of these models, these techniques draw heavliy on simulation techniques.
|Date of creation:||22 Sep 2004|
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- Bijwaard, Govert E. & Franses, Philip Hans & Paap, Richard, 2006.
"Modeling Purchases as Repeated Events,"
Journal of Business & Economic Statistics,
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Cowles Foundation Discussion Papers
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ERIM Report Series Research in Management
ERS-2000-03-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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