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Forecasting performance of market share attraction models: A comparison of different models assuming that competitors' actions are forecasts

  • Klapper, Daniel
  • Herwartz, Helmut
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    File URL: http://econstor.eu/bitstream/10419/61228/1/722056222.pdf
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    Paper provided by Humboldt University of Berlin, Interdisciplinary Research Project 373: Quantification and Simulation of Economic Processes in its series SFB 373 Discussion Papers with number 1998,103.

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    Date of creation: 1998
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    Handle: RePEc:zbw:sfb373:1998103
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    1. Lee G. Cooper, 1988. "Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities," Management Science, INFORMS, vol. 34(6), pages 707-723, June.
    2. Cooper, Lee G & Nakanishi, Masao, 1983. " Standardizing Variables in Multiplicative Choice Models," Journal of Consumer Research, University of Chicago Press, vol. 10(1), pages 96-108, June.
    3. Greg M. Allenby & Peter E. Rossi, 1991. "Quality Perceptions and Asymmetric Switching Between Brands," Marketing Science, INFORMS, vol. 10(3), pages 185-204.
    4. Kumar, V. & Heath, Timothy B., 1990. "A comparative study of market share models using disaggregate data," International Journal of Forecasting, Elsevier, vol. 6(2), pages 163-174, July.
    5. Bass, Frank M., 1987. "Misspecification and the inherent randomness of the model are at the heart of the Brodie and de Kluyver enigma," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 441-444.
    6. David A. Pierce & Larry D. Haugh, 1977. "Causality in temporal systems: characterizations and a survey," Special Studies Papers 87, Board of Governors of the Federal Reserve System (U.S.).
    7. Robert C. Blattberg & Kenneth J. Wisniewski, 1989. "Price-Induced Patterns of Competition," Marketing Science, INFORMS, vol. 8(4), pages 291-309.
    8. Danaher, Peter J., 1994. "Comparing naive with econometric market share models when competitors' actions are forecast," International Journal of Forecasting, Elsevier, vol. 10(2), pages 287-294, September.
    9. Andrew C. Harvey, 1990. "The Econometric Analysis of Time Series, 2nd Edition," MIT Press Books, The MIT Press, edition 2, volume 1, number 026208189x, June.
    10. repec:cup:cbooks:9780521269124 is not listed on IDEAS
    11. Brodie, Roderick J. & De Kluyver, Cornelis A., 1987. "A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 423-437.
    12. Lakshman Krishnamurthi & S. P. Raj, 1988. "A Model of Brand Choice and Purchase Quantity Price Sensitivities," Marketing Science, INFORMS, vol. 7(1), pages 1-20.
    13. Chen, Youhua & Kanetkar, Vinay & Weiss, Doyle L., 1994. "Forecasting market shares with disaggregate or pooled data: a comparison of attraction models," International Journal of Forecasting, Elsevier, vol. 10(2), pages 263-276, September.
    14. Wittink, Dick R., 1987. "Causal market share models in marketing: Neither forecasting nor understanding?," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 445-448.
    15. Nakanishi, Masao & Cooper, Lee G & Kassarjian, Harold H, 1974. " Voting for a Political Candidate under Conditions of Minimal Information," Journal of Consumer Research, University of Chicago Press, vol. 1(2), pages 36-43, Se.
    16. Lakshman Krishnamurthi & S. P. Raj, 1991. "An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity," Marketing Science, INFORMS, vol. 10(2), pages 172-183.
    17. Brodie, Roderick J. & Bonfrer, Andre, 1994. "Conditions when market share models are useful for forecasting: further empirical results," International Journal of Forecasting, Elsevier, vol. 10(2), pages 277-285, September.
    18. Gregory S. Carpenter & Lee G. Cooper & Dominique M. Hanssens & David F. Midgley, 1988. "Modeling Asymmetric Competition," Marketing Science, INFORMS, vol. 7(4), pages 393-412.
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