Forecasting performance of market share attraction models: A comparison of different models assuming that competitors' actions are forecasts
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|Date of creation:||1998|
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- Bass, Frank M., 1987. "Misspecification and the inherent randomness of the model are at the heart of the Brodie and de Kluyver enigma," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 441-444.
- Lakshman Krishnamurthi & S. P. Raj, 1988. "A Model of Brand Choice and Purchase Quantity Price Sensitivities," Marketing Science, INFORMS, vol. 7(1), pages 1-20.
- Brodie, Roderick J. & De Kluyver, Cornelis A., 1987. "A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 423-437. Full references (including those not matched with items on IDEAS)
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