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Marusya Ivanova Smokova

Personal Details

First Name:Marusya
Middle Name:Ivanova
Last Name:Smokova
Suffix:
RePEc Short-ID:psm54
[This author has chosen not to make the email address public]
http://www.uni-svishtov.bg
D. A. Tsenov Academy of Economics, Department of Marketing 2 Emanuil Chakarov Str. 5250 Svishtov Bulgaria
+35963166418

Affiliation

D. A. Tsenov Academy of Economics

Svishtov, Bulgaria
http://www.uni-svishtov.bg/
RePEc:edi:tsenobg (more details at EDIRC)

Research output

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Jump to: Articles

Articles

  1. Ivanova Marusya, 2012. "A Benefit-Based Approach for Increasing the Effectiveness of Promotions," Scientific Annals of Economics and Business, Sciendo, vol. 59(2), pages 67-82, December.
  2. Marusya Ivanova, 2008. "An analysis of brand interdependencies using Artificial Neural Networks," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 55, pages 183-189, November.
  3. Marusia Ivanova, 2007. "Genesis and Evolution of Market Share Predictive Models," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 117-148.
  4. Marusia Ivanova, 2005. "Sales Forecasting Using Artificial Neural Networks," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 60-81.

Citations

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Articles

  1. Ivanova Marusya, 2012. "A Benefit-Based Approach for Increasing the Effectiveness of Promotions," Scientific Annals of Economics and Business, Sciendo, vol. 59(2), pages 67-82, December.

    Cited by:

    1. Somesh Kumar Sinha & Priyanka Verma, 2018. "Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation," Global Business Review, International Management Institute, vol. 19(6), pages 1663-1680, December.

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