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My bibliography Save this articleMotivation in the decision - making process of choosing a university product
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References listed on IDEAS
- O'Guinn, Thomas C & Faber, Ronald J, 1989. "Compulsive Buying: A Phenomenological Exploration," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 147-157, September.
- Olshavsky, Richard W & Granbois, Donald H, 1979. "Consumer Decision Making-Fact or Fiction?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 93-100, Se.
- Anas Al-Fattal & Rami Ayoubi, 2013. "Student needs and motives when attending a university: exploring the Syrian case," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 23(2), pages 204-225, July.
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More about this item
Keywords
university product; motivational research; purchasing decision; decision-making process.;All these keywords.
JEL classification:
- I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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