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Using Online Social Networking Sites For Doing Business- A Marketing Research

Author

Listed:
  • Mircea Fuciu

    (Romanian-German University of Sibiu Romania)

  • Luigi Dumitrescu

    (Lucian Blaga University of Sibiu Romania)

Abstract

The developments of the information and communication technologies of the lastdecades (especially the Internet and the online social networks - OSN) have created a newenvironment for the development of new business opportunities or for the expansion of the olderones. Through these new changes, new challenges have arisen, faster communication, the need tobe out there 24/7, a greater care of what you offer to the market. Our paper presents a small part ofa marketing research (qualitative and quantitative) which aims to understand how the online socialnetworking sites can be used by the companies for developing their businesses. We are presenting ashort introduction a literature review in the field of OSN its evolution and its types followed by theresearch methodology and the research results. At the end of the paper we are presenting severalconclusion of the research and how can the OSN be used for doing business.

Suggested Citation

  • Mircea Fuciu & Luigi Dumitrescu, 2014. "Using Online Social Networking Sites For Doing Business- A Marketing Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-14.
  • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:14
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    File URL: http://oeconomica.uab.ro/upload/lucrari/1620142/14.pdf
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    Cited by:

    1. DUMITRESCU Luigi & ORZAN Gheorghe & FUCIU Mircea, 2015. "Understanding The Online Consumer Behaviour And The Usage Of The Internet As A Business Environment - A Marketing Research," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(3), pages 63-79.

    More about this item

    Keywords

    online social networks; marketing research; consumers; managers; business;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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