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An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report

Author

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  • Spodarczyk Edyta

    (Gdynia Maritime University, Faculty of Entrepreneurship and Quality Science, Poland)

Abstract

It is assumed that the idea of corporate social responsibility implemented by an enterprise will be appreciated by consumers. Consumers will be more willing to choose offers and support initiatives of socially responsible companies. Social responsibility, as a distinguishing mark used in positioning an enterprise (brand), also aims to contribute to building the loyalty of consumers who will be characterised, among others, by lower price sensitivity, and in their purchasing decisions they will be guided by the company’s positive image.

Suggested Citation

  • Spodarczyk Edyta, 2019. "An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report," Management, Sciendo, vol. 23(2), pages 64-79, December.
    • Handle: RePEc:vrs:manmen:v:23:y:2019:i:2:p:64-79:n:4
    DOI: 10.2478/manment-2019-0019
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    References listed on IDEAS

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    1. Longinos Marin & Salvador Ruiz & Alicia Rubio, 2009. "The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior," Journal of Business Ethics, Springer, vol. 84(1), pages 65-78, January.
    2. R. Edward Freeman & S. Ramakrishna Velamuri, 2006. "A New Approach to CSR: Company Stakeholder Responsibility," Palgrave Macmillan Books, in: Andrew Kakabadse & Mette Morsing (ed.), Corporate Social Responsibility, chapter 1, pages 9-23, Palgrave Macmillan.
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    4. Magdalena Öberseder & Bodo Schlegelmilch & Verena Gruber, 2011. "“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions," Journal of Business Ethics, Springer, vol. 104(4), pages 449-460, December.
    5. Yuan-Shuh Lii & Monle Lee, 2012. "Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm," Journal of Business Ethics, Springer, vol. 105(1), pages 69-81, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    corporate social responsibility; consumer behaviour;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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